Content & Social Lead

What are we looking for?

We’re hiring a Content & Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.

What will you lead?

• All Hercules' organic content
• Channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
• Content type: thought leadership and product/feature launch content
• Scope: strategy, calendar, distribution, and iteration
• Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
• Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
• Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control

What skills do we expect you to have?

• Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
• Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
• Strong creative direction for short-form video (scripting, structure, creator guidance)
• Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
• Comfort with analytics (what moved, why it moved, and what to do next)
• Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis

What are Hercules’ operating principles?

Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:

• We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
• We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
• We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done.
• We are politely relentless.

Is Hercules in-office or remote?

Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.

What are Hercules’ benefits?

• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here

What’s the compensation?

$100k-$250k + equity (depends on seniority, equity, and location)

Compensation Range: $100K - $200K

Key skills/competency

• Organic Growth
• Content Strategy
• Social Media Management
• Video Production
• Editorial Judgment
• Content Analytics
• AI Workflows
• Contractor Management
• Asset Repurposing
• Thought Leadership