Associate Vice President Integrated Marketing
@ Her Campus Media

Hybrid
Hybrid
Full-time
Posted 17 days ago

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XXXXXXXX XXXXXXXXXXX XXXXXXXXX***** @hercampusmedia.com
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Job Details

Company Overview

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem. With flagship brands like Her Campus, Spoon University, College Fashionista, and Generation Hired, they reach over 8.5MM and engage 100,000+ influencers and student ambassadors across 3,300 colleges worldwide.

Role Overview

The Associate Vice President Integrated Marketing leads the Integrated Marketing team, ensuring campaign excellence across custom content, media sponsorships, influencer marketing, sampling, experiential events, and market research. Reporting directly to senior leadership, this role manages a team of senior and junior marketers to deliver innovative Gen Z marketing campaigns.

Key Responsibilities

  • Lead and support a team of 3-5 senior direct reports and an overall team of 10-15+ marketers.
  • Manage resource allocation, campaign execution, and client relationships.
  • Oversee integrated marketing campaigns including digital, community, and experiential initiatives.
  • Implement AI tools to enhance operational efficiency across global talent.
  • Collaborate with Sales, Design, and Ad Operations for integrated campaign success.

Qualifications

  • 7+ years in integrated marketing at a digital media/social influencer agency.
  • 2+ years in leadership with a track record of managing complex campaigns.
  • Experience with AI applications and global talent solutions.
  • Strong analytical skills with a creative, solutions-oriented mindset.
  • Excellent communication, negotiation, and project management skills.
  • A genuine interest in Gen Z culture and trends.

Benefits & Perks

  • Commission/bonus potential
  • Multiple health insurance options, dental & vision
  • 401k with company matching
  • Flexible PTO, remote work flexibility, and generous holidays
  • Parental leave, Summer Fridays, and additional wellness benefits

Key skills/competency

Associate Vice President Integrated Marketing, integrated marketing, campaign management, client service, AI tools, team leadership, resource allocation, digital media, Gen Z, influencer marketing

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How to Get Hired at Her Campus Media

🎯 Tips for Getting Hired

  • Research Her Campus Media's culture: Understand their Gen Z focus and community ethos.
  • Customize your resume: Emphasize integrated marketing and leadership achievements.
  • Highlight AI experience: Showcase usage of innovative tools in campaigns.
  • Prepare case studies: Share successful campaign management stories.
  • Network via LinkedIn: Connect with current employees and hiring managers.

📝 Interview Preparation Advice

Technical Preparation

Review integrated campaign case studies.
Familiarize with AI marketing tools.
Understand digital media metrics.
Practice budget management techniques.

Behavioral Questions

Describe team leadership experiences.
Explain resolving client conflicts.
Detail decision-making under pressure.
Share collaboration examples across departments.

Frequently Asked Questions