Digital Marketing & Branding Fellow

Program Overview

The Digital Marketing & Branding Fellow program is an applied fellowship designed for candidates to plan, execute, measure, and optimize real digital marketing systems – not just theoretical campaigns. Fellows will work on HEProAI's branding ecosystem including digital brand positioning, campaign design & execution, performance marketing, SEO & content marketing, funnel optimization, analytics-driven growth strategy, and community building.

Core Responsibilities

Brand Strategy & Positioning: Analyze HEProAI's brand identity and audience segmentation, define campaign objectives aligned with growth goals, and develop messaging frameworks and positioning narratives.

Content & Campaign Execution: Create high-conversion social media campaigns, develop landing page content and email sequences, and design content calendars for acquisition goals.

Performance Marketing: Plan and simulate paid campaign funnels, conduct keyword research and targeting strategy, and write conversion-focused copy.

SEO & Growth Optimization: Perform on-page SEO audits and improvements, implement traffic growth strategies, and optimize funnel analysis.

Analytics & Marketing Intelligence: Track campaign performance, create dashboards (Google Analytics / Looker Studio), and design A/B testing frameworks.

Community & Engagement Marketing: Develop social engagement strategies, coordinate webinar/event promotion workflows, and implement lead nurturing frameworks.

Tools & Platforms Exposure

• Google Analytics / Looker Studio
• Google Search Console
• SEO tools (Ahrefs/Ubersuggest basics)
• Canva / Figma
• Social scheduling platforms
• Email automation platforms
• CRM fundamentals
• Funnel analytics and A/B testing frameworks

What Fellows Will Gain

Gain experience through 8–10 live marketing projects, create portfolio-grade campaign executions, engage in real analytics-driven decision-making, and gain exposure to brand growth strategy with documented outcomes suitable for hiring managers.

Career Outcomes

Graduates of the Digital Marketing & Branding Fellow program are well-prepared for roles such as Digital Marketing Executive, Growth Marketer, Brand Strategist, Performance Marketing Analyst, Content & Campaign Manager, and Marketing Consultant.

Ideal Candidate Profile

Ideal candidates should have a strong interest in digital branding and growth strategy, possess a basic understanding of social/digital platforms, and demonstrate a creative as well as analytical mindset with an outcome-driven approach.

Key skills/competency

• Digital Marketing
• Branding
• Campaign Strategy
• Performance Marketing
• Content Creation
• SEO
• Analytics
• Growth Strategy
• Community Building
• Optimization