12 days ago
Product Marketing Specialist
Henry Schein Canada
On Site
Full Time
CA$75,000
Niagara-on-the-Lake, ON
Job Overview
Job TitleProduct Marketing Specialist
Job TypeFull Time
Offered SalaryCA$75,000
LocationNiagara-on-the-Lake, ON
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Job Description
Product Marketing Specialist
Henry Schein Canada is a health solutions company powered by a network of people and technology, supporting dental and medical practitioners, practices, and businesses with supplies, equipment, service, and digital technology through an all-encompassing business solutions approach. Our mission is to help our customers be more successful, so they can focus on delivering the best quality care.Why Us
- Enjoy a comprehensive compensation package including salary, health benefits, and pension.
- Engage in a variety of team perks, corporate, and wellness initiatives.
- Benefit from a company focused on individual talent development and success.
- This is a high-impact role shaping product strategy and influencing go-to-market execution for portfolio growth across Canada.
What You Will Do
- Lead Canadian New Product Initiative (NPI) planning and product launch execution.
- Evaluate and recommend new products for the Henry Schein Products portfolio.
- Conduct market, sales, and margin analysis to identify growth opportunities.
- Develop product positioning and promotional strategies.
- Support sales and marketing teams with product messaging, training, and campaign tools.
- Set SKU and product family pricing strategies to optimize margin and growth.
- Partner cross-functionally with Sales, Marketing, Purchasing, and Vendor partners.
- Drive sales enablement initiatives to support revenue growth and market share expansion.
- Support events focused on HSP with product recommendations and collateral development.
- Support and participate in National trade shows representing HSP and occasional dental fests.
What You Bring
- 3–5 years of relevant experience in a corporate, matrixed environment.
- Background in product marketing, category management, or similar commercial role.
- Post-secondary education in Marketing, Business, or Finance.
- Strong analytical skills with experience in Excel-based reporting and data analysis.
- Financial acumen with understanding of pricing, margins, and product performance.
- Excellent communication and cross-functional collaboration skills.
- Strong attention to detail with the ability to manage multiple priorities.
- Experience in healthcare, distribution, or B2B product environments is an asset.
- Advanced to expert proficiency in Microsoft Office (Excel, PowerPoint, Word, Teams).
Key Skills/Competency
- Product Marketing
- Category Management
- Go-to-Market Strategy
- Product Launch
- Pricing Strategy
- Margin Analysis
- Market Analysis
- Sales Enablement
- Product Lifecycle Management
- NPI
How to Get Hired at Henry Schein Canada
- Tailor your resume: Highlight experience in product marketing, category management, and NPI, emphasizing analytical and financial acumen.
- Showcase collaboration: Provide examples of successful cross-functional work with sales, marketing, and vendor partners.
- Quantify achievements: Use data and metrics to demonstrate impact on margin, growth, and sales enablement.
- Prepare for interviews: Be ready to discuss market analysis, pricing strategies, and product launch experiences.
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