Brand Manager - DIY Brands
Henkel
Job Overview
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Job Description
About This Position
As Brand Manager for Henkel’s leading DIY brands, you will own the end-to-end brand strategy and execution for No More Nails and Solvite within the UK & Ireland market. This is a pivotal role focused on driving profitable growth, strengthening market position, and delivering consumer-centric innovation. The ideal candidate will have experience in FMCG/CPG company and strong understanding of the UK&I consumer & retail landscape.
What You'll Do
- Manage full brand P&L, ensuring delivery of revenue and profitability targets.
- Partner with supply chain and finance to identify cost-saving opportunities without compromising quality or brand equity.
- Develop and implement annual brand plans aligned with global strategy and local market needs.
- Pricing strategy, portfolio architecture.
- Leverage research and data to understand consumer behaviour, identify trends, and inform decision-making.
- Monitor and analyse market share, sales performance, and competitive landscape to drive actionable insights.
- Work closely with Sales and Category Management teams to ensure flawless execution in retail channels.
- Partner with Global Marketing to adapt and localize global initiatives for the UK&I market.
- Lead development of new product concepts and impactful marketing campaigns to strengthen brand equity.
What Makes You a Good Fit
- Experience in CPG/FMCG sector.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Ability to balance strategic thinking with operational delivery.
- Excellent project management and stakeholder engagement skills.
- Commercial acumen and experience managing P&L.
- Creative thinker with a passion for consumer-driven marketing.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model.
- Diverse national and international growth opportunities.
- Global wellbeing standards with health and preventive care programs.
- Gender-neutral parental leave for a minimum of 8 weeks.
- Performance bonus / incentives.
- Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary.
- Annual Leave: 27 days plus 8 Bank Holidays.
- Celebration vouchers.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
Key skills/competency
- Brand Strategy
- P&L Management
- Market Analysis
- New Product Development
- Marketing Campaigns
- Consumer Insights
- FMCG/CPG Experience
- Project Management
- Stakeholder Management
- Commercial Acumen
How to Get Hired at Henkel
- Research Henkel's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your resume to highlight FMCG/CPG experience, P&L management, and brand strategy skills, using keywords from the Brand Manager - DIY Brands description.
- Showcase commercial acumen: Prepare examples demonstrating your ability to drive profitable growth and manage brand P&L.
- Prepare for behavioral questions: Practice articulating how your strategic thinking, project management, and creative problem-solving align with Henkel's values.
- Demonstrate market insight: Be ready to discuss UK&I consumer and retail trends relevant to DIY brands.
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