Email Marketing Specialist- Global
Hengstler-Dynapar · United States
- Hybrid
- Full-time
- $83,500 / year
- United States
Tailored resume — keyword-matched to this role.
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Job highlights
- Execute global email marketing programs using HubSpot.
- Build advanced workflows and drive personalization.
- Optimize email performance and track revenue impact.
- Ensure data health and maintain compliance.
- Collaborate with cross-functional teams globally.
About the role
Email Marketing Execution Specialist - Global
Company: Hengstler-Dynapar
Location: Fully Remote
About Us
Hengstler-Dynapar is a global leader in industrial feedback solutions, driving innovation and delivering measurable results. With a dual headquarters in the United States and Germany, we empower our customers worldwide to excel in their industries. We are passionate about driving innovation and delivering measurable results, empowering our customers to succeed in their industries.
Role Overview
We are seeking a hands‑on HubSpot expert to own global email execution, automation, and performance optimization across multiple business units. This role is ideal for someone who thrives inside HubSpot Marketing Hub — building advanced workflows, maintaining data hygiene, driving personalization, and clearly tying email activity to engagement, pipeline, and revenue impact.
In this multi‑BU role, you will build, execute, test, and optimize email and lifecycle programs across North America and EMEA. You’ll partner closely with Product Marketing Managers, Campaign Managers, and Digital Marketing to turn briefs into high‑performing, measurable programs. This is a doer role with visibility, ownership, and accountability for the global email and automation engine.
Email Creation & Execution
- Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing.
- Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send.
- Collaborate on email copy — refining messaging for clarity, persona relevance, and performance (with support from PMMs when needed).
- Maintain a consistent, high‑quality execution standard across brands and BUs.
Segmentation, Personalization & Data Health
- Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behavior.
- Apply personalization tokens, dynamic content, and conditional logic to improve relevance and performance.
- Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance.
- Proactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automation.
Attribution, Analytics & Revenue Impact
- Own email performance measurement, including: Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, Unsubscribes, spam, and deliverability signals, Form fills, MQLs, and downstream funnel impact.
- Use HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence.
- Translate performance data into clear insights and recommendations.
- Maintain a structured A/B testing roadmap with documented learnings.
Automation, Workflows & Lifecycle Programs
- Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns.
- Apply branching logic, lifecycle stages, lead scoring inputs, and suppression logic appropriately.
- Monitor workflow performance and continuously improve engagement and conversion.
- Support PD and launch efforts with targeted automation tied to buyer journeys.
AI-Driven Experimentation
- Use AI tools to test and improve: Subject lines and copy variations, Send timing and cadence, Segmentation and personalization strategies, Workflow logic and performance.
- Bring new ideas for experimentation and optimization, grounded in data.
Quality Assurance & Deliverability
- Conduct rigorous QA: rendering, links, tags, tokens, deliverability checks, and mobile responsiveness.
- Monitor sender health, list hygiene, bounce rates, and engagement trends.
Compliance & Governance
- Ensure all email activity follows GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription types.
- Manage opt in workflows, preference center logic, and compliant audience handling for NA & EMEA.
Qualifications
- 3 - 5+ years hands‑on experience executing email marketing programs in HubSpot (Marketing Hub).
- Strong understanding of email attribution, funnel impact, and performance metrics.
- Proven ability to build segmented audiences and automated workflows.
- High attention to detail and a rigorous QA mindset.
- A true self‑starter — proactive, organized, resourceful, and comfortable operating independently across multiple BUs.
- Strong collaboration skills; able to work with PMMs, Sales, Digital Marketing, and regional stakeholders.
- Experience with multi-language emails or EMEA localization is a plus.
Key skills/competency
- HubSpot Marketing Hub Expert
- Email Marketing Automation
- Performance Optimization
- Data Hygiene & Segmentation
- Email Copywriting & Collaboration
- A/B Testing & Experimentation
- Analytics & Reporting (GA4)
- Workflow Design & Execution
- Deliverability & Compliance (GDPR, CCPA)
- AI-Driven Marketing
Skills & topics
- Email Marketing
- HubSpot
- Marketing Automation
- Digital Marketing
- Campaign Management
- Content Marketing
- Lead Generation
- Performance Marketing
- Data Analysis
- REMOTE
How to get hired
- Tailor your resume: Highlight your HubSpot expertise and email marketing success metrics.
- Showcase HubSpot proficiency: Detail your experience with workflows, segmentation, and automation.
- Demonstrate analytical skills: Provide examples of how you've used data to drive results.
- Emphasize remote work experience: Showcase your ability to work independently and collaboratively.
- Prepare for technical questions: Be ready to discuss email attribution, deliverability, and AI tools.
Technical preparation
Master HubSpot Marketing Hub features thoroughly.,Practice building complex automation workflows.,Develop skills in data hygiene and segmentation.,Familiarize yourself with GA4 and UTM tracking.
Behavioral questions
Describe a challenging email campaign you managed.,How do you handle conflicting stakeholder feedback?,Share an example of improving email performance.,How do you stay updated on marketing trends?
Frequently asked questions
- What is the primary tool used for email marketing at Hengstler-Dynapar?
- The primary tool for email marketing at Hengstler-Dynapar is HubSpot Marketing Hub. The role specifically seeks a hands-on HubSpot expert to manage global email execution, automation, and performance optimization.
- What are the key responsibilities of an Email Marketing Execution Specialist at Hengstler-Dynapar?
- Key responsibilities include building, executing, testing, and optimizing email and lifecycle programs using HubSpot. This involves email creation, segmentation, personalization, automation, performance analysis, AI-driven experimentation, and ensuring compliance with global data privacy regulations.
- What level of experience is required for this Email Marketing Specialist role?
- The role requires 3-5+ years of hands-on experience executing email marketing programs specifically within HubSpot Marketing Hub. A strong understanding of email attribution, funnel impact, and performance metrics is also crucial.
- Is this a remote position and where is Hengstler-Dynapar headquartered?
- Yes, this is a fully remote position. Hengstler-Dynapar has dual headquarters in the United States (Elizabethtown, NC) and Germany (Aldingen), with an additional office in Kezmorak, Slovakia.
- What does 'multi-BU' mean in the context of this role?
- 'Multi-BU' refers to multiple business units. In this role, you will be responsible for email marketing execution across various business units within Hengstler-Dynapar, requiring coordination and tailored strategies for each.
- How does Hengstler-Dynapar handle data privacy and compliance for email marketing?
- Hengstler-Dynapar ensures all email activity adheres to global data privacy regulations such as GDPR, CCPA, and CASL. This includes managing opt-in workflows, preference centers, and compliant audience handling for North America and EMEA regions.
- What kind of collaboration is expected in this Email Marketing Specialist role?
- You will collaborate closely with Product Marketing Managers, Campaign Managers, Digital Marketing teams, and regional stakeholders to develop and execute high-performing email campaigns. Strong collaboration skills are essential for success in this role.
- Does Hengstler-Dynapar encourage AI experimentation in email marketing?