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Senior Product Marketing Manager – Reactivations

HelloFresh

Berlin, GermanyOn Site

Original Job Summary

Overview

At HelloFresh, we're changing the way people eat forever by making meals more convenient, nutritious, and delightful. As a Senior Product Marketing Manager – Reactivations, you will lead initiatives that drive customer reactivation and lifecycle growth for our Meal Kit and Ready-to-Heat (RTH) businesses.

What You’ll Do

  • Craft messaging that puts the product first.
  • Drive end-to-end product marketing in collaboration with cross-functional teams.
  • Shape personalized reactivation journeys using customer insights.
  • Lead cross-market alignment and global playbook development.
  • Champion customer-centric innovation and influence product development.
  • Optimize messaging through continuous testing and data analysis.

What You’ll Bring

  • 6+ years in Product Marketing, Lifecycle, or Brand roles.
  • Proven experience with messaging and lifecycle strategies.
  • Ability to influence product roadmaps and partner with tech teams.
  • Strong analytical skills with a data-driven mindset.
  • Excellent project management and cross-functional collaboration skills.

What We Offer

  • Competitive compensation package and HelloFresh-subsidized Pension Scheme.
  • Berlin relocation support and hybrid working model.
  • Exclusive discounts on HelloFresh boxes and office meals.
  • Annual learning & development and German language budgets.
  • Comprehensive well-being benefits including gym access and mental health support.

Key Skills/Competency

  • Product Marketing
  • Reactivations
  • Customer Segmentation
  • Lifecycle Management
  • Data-Driven
  • Messaging
  • Cross-functional
  • Project Management
  • CRM Collaboration
  • Innovation

How to Get Hired at HelloFresh

🎯 Tips for Getting Hired

  • Research HelloFresh's culture: Understand their mission, values, and recent news.
  • Customize your resume: Highlight product marketing and reactivation experience.
  • Showcase data skills: Emphasize experience with analytics and testing.
  • Prepare for cross-functional queries: Be ready to discuss collaboration examples.

📝 Interview Preparation Advice

Technical Preparation

Review data analysis techniques and marketing analytics.
Practice using CRM and marketing automation tools.
Study product lifecycle management case studies.
Familiarize with A/B testing and experimentation frameworks.

Behavioral Questions

Describe a challenging cross-team project experience.
Explain how you handle tight deadlines.
Discuss a time you influenced product development.
Share an example of using customer insights effectively.