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Senior Product Marketing Manager – Reactivations
HelloFresh
Original Job Summary
Overview
At HelloFresh, we're changing the way people eat by making meals more convenient, nutritious, and delightful. The International Product Marketing team plays a central role in shaping customer experiences through strategic positioning, data-driven insights, and strong cross-functional partnerships.
Role Summary
The Senior Product Marketing Manager – Reactivations leads initiatives to drive customer reactivation and lifecycle growth for Meal Kit and Ready-to-Heat businesses. This role involves end-to-end product marketing, influencing product development, and shaping customer messaging to re-engage lapsed customers.
Key Responsibilities
- Craft compelling messaging that highlights product value.
- Drive end-to-end marketing strategy and execution.
- Co-create personalized reactivation journeys using behavioral insights.
- Lead cross-market alignment with scalable playbooks and tools.
- Collaborate with CRM, Product, Brand, and Creative teams.
- Optimize messaging through testing and data insights.
- Influence product development by representing the lapsed customer.
- Scale market enablement with global toolkits and training.
What You’ll Bring
- 6+ years in Product Marketing, Lifecycle, or Brand roles.
- Experience in messaging and lifecycle strategies for reactivation.
- Ability to influence product roadmaps and work with tech teams.
- Strong analytical skills and project management.
- Collaborative mindset with excellent stakeholder management.
What We Offer
Join one of Europe's fastest-growing tech powerhouses and enjoy perks including a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. Enjoy exclusive discounts, an annual learning & development budget, and comprehensive well-being benefits.
Key skills/competency
- Product Marketing
- Lifecycle Management
- Customer Reactivation
- Messaging Frameworks
- Cross-functional Collaboration
- Data-driven Analysis
- CRM Integration
- Project Management
- Strategic Planning
- Market Enablement
How to Get Hired at HelloFresh
🎯 Tips for Getting Hired
- Research HelloFresh's culture: Study mission, values, and recent news.
- Customize your resume: Highlight product marketing experience.
- Showcase data skills: Emphasize analytical and project management abilities.
- Prepare for interviews: Review messaging and lifecycle strategy examples.