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Senior Product Marketing Manager - Activation & Retention

HelloFresh

Berlin, GermanyOn Site

Original Job Summary

About the Role

Do delightful customer journeys inspire you? Join HelloFresh as a Senior Product Marketing Manager - Activation & Retention and lead the post-conversion customer journey from sign-up to habit formation.

Your Mission

Define, measure, and enhance critical moments that transform new customers into loyal advocates while directly impacting global growth and customer lifetime value.

What You'll Do

  • Onboarding Excellence: Collaborate with Early Customer Journey product and commercial teams to reduce time to value.
  • Retention Strategies: Develop and execute long-term retention and habit-building strategies to increase Customer Lifetime Value and reduce churn.
  • Customer Journey Comms: Own and craft comms strategy through A/B testing to remove barriers.
  • Cross-functional Collaboration: Partner with Product, UX, and Commercial teams to align on activation and retention goals.

What You'll Bring

  • 6+ years in Product Marketing, Lifecycle Marketing, or related roles.
  • Expertise in customer journeys and lifecycle marketing, ideally for app-based or consumer brands.
  • Proven track record in product-led growth and data-driven retention strategy.
  • Strong collaboration skills with experience in global, cross-functional teams.
  • Excellent messaging and narrative crafting skills.

What We Offer

  • Competitive compensation package and exclusive lifestyle perks.
  • Berlin relocation support and a hybrid working model.
  • Access to HelloFresh Academy with annual learning and development budgets.
  • Wellbeing benefits including mental health support, 24/7 gym access, and more.

Key Skills/Competency

  • Customer Journey
  • Lifecycle Marketing
  • Retention Strategies
  • Onboarding
  • Product Marketing
  • Data Analysis
  • A/B Testing
  • Cross-functional Collaboration
  • Messaging
  • Strategic Execution

How to Get Hired at HelloFresh

🎯 Tips for Getting Hired

  • Customize your resume: Tailor experiences in lifecycle and retention marketing.
  • Showcase data skills: Highlight analytical and A/B testing expertise.
  • Emphasize collaboration: Detail successful cross-functional projects.
  • Research HelloFresh: Understand their global growth and culture.

📝 Interview Preparation Advice

Technical Preparation

Review data analytics and A/B testing tools.
Familiarize with lifecycle marketing software.
Understand customer behavior metrics and KPIs.
Study product-led growth case studies.

Behavioral Questions

Describe a cross-functional project challenge.
Explain a successful retention strategy you led.
How do you handle conflicting team inputs?
Share a time you optimized a customer journey.