Global Audience Manager

About the Role

The Global Audience Manager at HelloFresh supports paid marketing audience and ad progression initiatives across global markets. This role focuses on executing audience segmentation, campaign implementation, and operational coordination, helping ensure audiences and paid media activations are efficiently executed across channels while working closely with internal teams and product partners.

The Individual Contributes To

• Effective execution of audience strategies across paid marketing channels
• Coordination of audience and ad progression activities with channel owners and Product Team
• Support in driving scalable customer acquisition and performance optimizations
• Operational alignment and knowledge sharing across markets

Key Responsibilities

Paid Audience Execution & Support

• Assist in applying audience segmentation strategies (targeting, exclusion, lookalikes, and personalization) across paid marketing channels, under guidance from senior stakeholder leads.
• Build and activate audiences using the Customer Data Platform (CDP) and ensure correct implementation across paid platforms.
• Support identification of cross-brand audience opportunities and collaborate with channel and platform teams to implement them.
• Work with Marketing Analytics to review audience performance and support continuous improvements based on insights.
• Help optimize established channels and assist in testing and scaling new audience tactics.
• Share paid audience insights with related teams to help inform full funnel personalization efforts.

Ad Progression & Operational Coordination

• Support execution of Ad Progression activities by coordinating between marketing, product, and AdTech/HelloTech teams to align audiences and progression plans across paid channels.
• Assist in implementing ad progression experiments and audience variations across campaigns, ensuring consistent messaging and funnel logic.
• Help track and report on ad progression performance, providing regular updates to stakeholders and senior managers.
• Coordinate operational tasks related to audience setups and progression implementations to ensure smooth campaign execution.

Technical Foundation & Data Management

• Translate audience and ad progression requirements for AdTech and technical infrastructure teams, working with Product and HelloTech to support implementation.
• Support documentation of hypotheses, metrics and evaluation criteria for improving data match rates and campaign performance.
• Work with internal tooling and data systems to support audience generation and activation workflows.

Stakeholder Management & Cross-Team Collaboration

• Act as a point of contact for operational audience work across paid marketing channels and local markets, fostering strong relationships with internal teams and external partners.
• Support collaboration with CRM, product, analytics, and legal teams to find shared opportunities and ensure compliance.
• Coordinate with local teams to help implement audience use cases and share best practice learnings across markets (including the US).
• Ensure effective communication and alignment with cross-functional marketing initiatives.

Why This Role Matters

This role supports the execution and operationalization of audience and ad progression efforts that help HelloFresh reach the right customers more efficiently. In a complex, privacy-sensitive marketing landscape, execution excellence and cross-team coordination are critical for delivering targeted campaigns, improving ROI, and enabling scalable paid performance across global markets.

Requirements

• 3+ years of experience in performance marketing, paid marketing, audience management, ad progression, or related operational roles — ideally within digital or data-driven marketing environments.
• Experience working with audience segmentation tools, customer data platforms, and paid media activation workflows.
• Strong execution skills with a demonstrated ability to implement and coordinate audience and ad progression tasks across channels.
• Good analytical mindset with the ability to support data-driven decisions and performance reporting.
• Effective communicator with the ability to collaborate with cross-functional teams (e.g., marketing, product, AdTech/HelloTech, analytics) and global stakeholders.
• Bachelor’s degree in Marketing, Business, Analytics, or related field preferred.

What We Offer

• Healthy discount on weekly HelloFresh boxes
• Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• Subsidized childcare with a professional nannying agency
• Free access to Headspace, biweekly in-house yoga classes (remote since March 2020)
• A diverse and vibrant international environment of 70+ different nationalities
• Additional perks include: Free crash course in German, compensation for advanced external German classes, discounts for our neighboring gym & Urban Sports Club, summer & winter parties, discount on our HelloFresh vending machines
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

Key skills/competency

• Audience Management
• Paid Marketing
• Customer Data Platform (CDP)
• Audience Segmentation
• Campaign Optimization
• Data Analysis
• Stakeholder Collaboration
• AdTech
• Performance Marketing
• Global Strategy