Content Quality Lead SEO GEO Content

About HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chef's Plate, Factor, Good Chop, The Pet’s Table, and Youfoodz.

The Role

As search evolves from traditional Google results to AI-generated answers, content quality is a critical driver of organic visibility and long-term brand trust. HelloFresh is seeking a Content Quality Lead to define, own, and scale how high-quality content is created, evaluated, and published across SEO and Generative Engine Optimization (GEO) strategies. This role will sit within the Organic Discovery organization (SEO + AI Search) and work cross-functionally with Product, Engineering, Culinary, Analytics, and Brand teams to ensure HelloFresh content meets the highest standards for trust, usefulness, and search visibility – at scale.

Responsibilities

• Define what “high-quality content” means at HelloFresh across recipes, collections, and editorial content, translating SEO, E-E-A-T, and AI-search requirements into clear standards and guardrails.
• Own global content quality frameworks, including: Definition of done / acceptance criteria, Quality scoring rubrics, Thin-content and duplication thresholds.
• Serve as the quality authority for scaled and AI-assisted content production, ensuring velocity never comes at the expense of trust or performance.
• Partner with SEO and Generative AI Engineering to operationalize content scoring, inform automated QA and content evaluation tooling, and establish safe, repeatable AI publishing workflows.
• Act as a strategic reviewer and escalation point for complex quality decisions, edge cases, and policy questions.
• Collaborate with Product, Culinary, and Localization teams to prevent low-quality content at creation time, not just fix it after launch.
• Use data (GSC, engagement metrics, indexing behavior, AI visibility signals) to evolve quality standards based on real-world performance.
• Create documentation, playbooks, and enablement materials so quality standards are understood and applied consistently across teams and markets.

Qualifications

You are a systems thinker who enjoys turning ambiguity into clear, scalable processes. You are comfortable operating at the intersection of content, search, and AI. You are data-driven and analytical, using performance metrics and search signals to guide content quality decisions and continuously refine standards. You are highly collaborative and confident working cross-functionally with technical and non-technical partners. You are detail-oriented, with a strong bias toward long-term quality and sustainability over short-term wins.

Minimum Qualifications

• 5+ years of experience in content quality, SEO, editorial strategy, or content governance roles.
• Deep familiarity with Google Search quality concepts (E-E-A-T, helpful content, indexing behavior).
• Experience evaluating and improving content at scale (hundreds or thousands of pages).
• Exposure to AI-assisted content workflows, including human-in-the-loop review or QA.
• Strong written communication skills and experience creating clear standards and documentation.
• Comfort working with performance data to inform qualitative decisions.

What You'll Get

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Note

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Key skills/competency

Content Quality, SEO, Generative Engine Optimization (GEO), AI Search, Editorial Strategy, Content Governance, E-E-A-T, Quality Scoring, Automated QA, Content Performance