Senior Product Marketing Manager - Reactivation... @ HelloFresh
placeBerlin, Germany
businessOn Site
scheduleOther
Posted 3 days ago
Your Application Journey
Interview
Email Hiring Manager
***** @hellofresh.com
Recommended after applying
Job Details
Overview
At HelloFresh, we're changing the way people eat forever by making meals more convenient, nutritious, and delightful. As a Senior Product Marketing Manager – Reactivations, you will lead initiatives that drive customer reactivation and lifecycle growth for our Meal Kit and Ready-to-Heat (RTH) businesses.
What You’ll Do
- Craft messaging that puts the product first.
- Drive end-to-end product marketing in collaboration with cross-functional teams.
- Shape personalized reactivation journeys using customer insights.
- Lead cross-market alignment and global playbook development.
- Champion customer-centric innovation and influence product development.
- Optimize messaging through continuous testing and data analysis.
What You’ll Bring
- 6+ years in Product Marketing, Lifecycle, or Brand roles.
- Proven experience with messaging and lifecycle strategies.
- Ability to influence product roadmaps and partner with tech teams.
- Strong analytical skills with a data-driven mindset.
- Excellent project management and cross-functional collaboration skills.
What We Offer
- Competitive compensation package and HelloFresh-subsidized Pension Scheme.
- Berlin relocation support and hybrid working model.
- Exclusive discounts on HelloFresh boxes and office meals.
- Annual learning & development and German language budgets.
- Comprehensive well-being benefits including gym access and mental health support.
Key Skills/Competency
- Product Marketing
- Reactivations
- Customer Segmentation
- Lifecycle Management
- Data-Driven
- Messaging
- Cross-functional
- Project Management
- CRM Collaboration
- Innovation
How to Get Hired at HelloFresh
🎯 Tips for Getting Hired
- Research HelloFresh's culture: Understand their mission, values, and recent news.
- Customize your resume: Highlight product marketing and reactivation experience.
- Showcase data skills: Emphasize experience with analytics and testing.
- Prepare for cross-functional queries: Be ready to discuss collaboration examples.
📝 Interview Preparation Advice
Technical Preparation
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Review data analysis techniques and marketing analytics.
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Practice using CRM and marketing automation tools.
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Study product lifecycle management case studies.
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Familiarize with A/B testing and experimentation frameworks.
Behavioral Questions
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Describe a challenging cross-team project experience.
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Explain how you handle tight deadlines.
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Discuss a time you influenced product development.
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Share an example of using customer insights effectively.
Frequently Asked Questions
What does HelloFresh seek in a Senior Product Marketing Manager – Reactivations?
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How can I demonstrate my experience for the Senior Product Marketing Manager role at HelloFresh?
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What are the key responsibilities for the Reactivations role at HelloFresh?
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How important is data in the Senior Product Marketing Manager role at HelloFresh?
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What cross-functional skills are required for the HelloFresh role?
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Does HelloFresh offer support for relocation for this role?
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What makes a candidate successful in the Senior Product Marketing Manager position?
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How is product development influenced in this HelloFresh role?
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What type of work arrangement is offered for this role at HelloFresh?
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What salary can one expect for the Senior Product Marketing Manager position?
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