Senior Manager, Product Marketing

@ HelloFresh

About the Role

The Senior Manager of Product Marketing will own the product marketing strategy for Factor Form, Factor’s new supplement brand. This role requires defining customer segments, value propositions, and product positioning while synthesizing data to uncover new opportunities.

Key Responsibilities

• Develop and own product marketing strategy for new venture
• Map out user journey, gather insights, and identify customer needs
• Collaborate with Product, Growth Marketing, CRM, Brand, Engineering, Design, Analytics, and UX teams
• Create online and offline marketing campaigns with channel owners
• Analyze campaign performance and define product marketing goals

About Factor Brand

The ethos of the Factor brand is centered on health and wellness through nutritious and purposeful eating. They focus on helping customers achieve real results without overwhelming them with information.

Qualifications

• 6+ years of product marketing experience in ecommerce
• Experience with online marketing channels like paid social, display, and SEM
• Proficient in quantitative and qualitative research for marketing strategies
• Strong cross-functional collaboration and communication skills
• BA/BS degree

Benefits

• Competitive salary with a New York pay range of $145,800—$170,100 USD
• 401k with immediate company match and company equity plan
• Generous PTO, sabbatical, and parental leave up to 16 weeks
• Comprehensive health and wellness benefits starting day one
• Tuition reimbursement after 2 years of service
• Up to 85% discount on HelloFresh meal plans
• Inclusive and collaborative work environment in a fast-paced, mission-driven company

Key skills/competency

Senior Manager, Product Marketing, Strategy, Ecommerce, Cross-functional, Data Analysis, Customer Insights, Brand Positioning, Marketing Campaigns, Communication