Paid Media Manager
Hello There Collective · United States
- Hybrid
- Full-time
- $85,000 / year
- United States
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Job highlights
- Scale brands profitably across Meta and TikTok.
- Launch and optimize paid media campaigns.
- Collaborate with creative and account teams.
- Analyze data and provide actionable insights.
- Manage significant monthly advertising budgets.
About the role
About Hello There Collective
Hello There Collective is a social-first creative agency building culturally relevant, performance-driven brands. We sit at the intersection of organic, influencer, and paid — and we believe paid media is only as strong as the creative fueling it. We are not a “set it and forget it” ad buying shop. We move fast, test aggressively, and expect media buyers to think like growth strategists — not button pushers.The Role
We’re looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands profitably across TikTok, Meta, and emerging paid platforms. This person should be equally comfortable:- Launching and optimizing campaigns
- Building testing frameworks
- Collaborating closely with creative teams
- Translating data into actionable insights
- Communicating clearly with clients
What You’ll Do
Paid Media Strategy & Execution
- Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
- Build full-funnel campaign structures (awareness → consideration → conversion → retention)
- Develop structured creative testing roadmaps
- Manage budget pacing and allocation across multiple accounts
- Scale winning creative quickly and decisively
Performance Optimization
- Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals
- Identify performance trends and proactively pivot
- Conduct audience testing, offer testing, and landing page testing in collaboration with clients
- Implement smart retargeting and retention strategies
Creative Collaboration
- Partner with creative strategists to inform ad angles based on performance data
- Provide structured creative feedback based on metrics
- Help identify what’s working and why
- Ensure creative is platform-native and conversion-focused
Reporting & Communication
- Deliver clear, concise weekly performance updates
- Lead performance conversations on client calls when needed
- Turn data into insights, not just dashboards
- Provide scaling plans backed by numbers
What We’re Looking For
- 3+ years hands-on paid media experience (agency experience strongly preferred)
- Proven experience managing $50K–$500K+ monthly budgets
- Deep platform knowledge (Meta + TikTok required)
- Strong understanding of DTC performance metrics
- Experience scaling brands profitably, not just maintaining campaigns
- Comfortable in fast-moving environments
- Proactive communicator
- Obsessed with testing and iteration
- How to diagnose performance problems quickly
- When to cut losers
- When to scale aggressively
- How to align paid with creative strategy
- How to manage multiple brands without chaos
Bonus Points
- Experience with TikTok Shop
- Experience working alongside influencer teams
- Familiarity with Triple Whale, Northbeam, or advanced attribution tools
- Understanding of retention metrics and lifecycle marketing
- Experience with CPG or retail launches
What Success Looks Like
- Accounts are scaling profitably
- Creative testing is structured and consistent
- Clients feel confident in the strategy
- Performance insights inform creative production
- We move faster than competitors
Key skills/competency
- Paid Media Manager
- Meta Ads
- TikTok Ads
- Performance Marketing
- DTC
- ROAS
- CAC
- Creative Strategy
- Campaign Optimization
- Budget Management
Skills & topics
- Paid Media Manager
- Meta Ads
- TikTok Ads
- Performance Marketing
- DTC
- ROAS
- CAC
- Creative Strategy
- Campaign Optimization
- Budget Management
- Agency Experience
- Social Media Advertising
- Growth Marketing
- Digital Advertising
How to get hired
- Customize your resume: Highlight 3+ years of paid media experience and budget management ($50K-$500K+ monthly).
- Showcase platform expertise: Emphasize deep knowledge of Meta and TikTok ad platforms.
- Quantify achievements: Provide examples of scaling brands profitably and managing multiple accounts.
- Demonstrate strategic thinking: Detail your experience with creative testing, DTC metrics, and iterative optimization.
- Prepare for interviews: Be ready to discuss diagnosing performance issues and aligning paid with creative strategy.
Technical preparation
Master Meta and TikTok ad platforms.,Build structured creative testing roadmaps.,Understand DTC performance metrics deeply.,Develop full-funnel campaign structures.
Behavioral questions
Describe a time you scaled a brand profitably.,How do you collaborate with creative teams?,Explain your process for diagnosing ad performance.,How do you manage multiple client accounts?
Frequently asked questions
- What is the primary focus of a Paid Media Manager at Hello There Collective?
- The Paid Media Manager at Hello There Collective is focused on scaling brands profitably through strategic campaign execution and optimization across platforms like Meta and TikTok, with a strong emphasis on creative performance.
- What is the expected budget management experience for this Paid Media Manager role?
- Candidates are expected to have proven experience managing significant monthly budgets, typically ranging from $50,000 to over $500,000, across multiple client accounts.
- Which ad platforms are mandatory for the Paid Media Manager position at Hello There Collective?
- Mandatory platform knowledge for this role includes Meta (Facebook/Instagram) and TikTok. Experience with other emerging paid platforms is also valued.
- How does Hello There Collective view the relationship between paid media and creative?
- Hello There Collective views paid media and creative as deeply intertwined. They believe paid media is strongest when fueled by compelling, performance-driven creative, and expect media buyers to collaborate closely with creative teams.
- What DTC performance metrics are most important for this Paid Media Manager role?
- Key DTC performance metrics include CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals. A strong understanding of these is crucial.
- Is agency experience required for the Paid Media Manager role?
- While not strictly required, agency experience is strongly preferred for the Paid Media Manager position, given the focus on client communication and managing diverse brand needs.
- What does 'bonus points' mean for the Paid Media Manager role?
- Bonus points indicate preferred but not required qualifications. For this role, experience with TikTok Shop, influencer teams, advanced attribution tools, and CPG/retail launches fall into this category.
- How does Hello There Collective approach campaign optimization and testing?
- The agency emphasizes a fast-paced, aggressive testing approach. Media buyers are expected to think like growth strategists, building structured testing frameworks, and scaling winning creative quickly.