Senior Brand Manager (12 month FTC)
HeliosX Group · London, England, United Kingdom
- On site
- Contract
- £90,000 / year
- London, England, United Kingdom
Job highlights
- Lead brand strategy for skincare and sexual health portfolios.
- Own integrated campaigns and new product launches.
- Collaborate cross-functionally with key teams.
- Ensure brand consistency across all touchpoints.
- Drive commercial impact and brand equity.
About the role
About HeliosX Group
Founded in 2013, HeliosX is a global healthcare platform dedicated to making healthcare faster, more accessible, and patient-centered. We have scaled profitably through technology, disciplined execution, and deep medical expertise, becoming a leader in digital healthcare with category-leading products and brands such as MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. In 2025, we treated over 1.7 million patients globally and achieved £781m in revenue, with +337% year-on-year growth. We operate internationally, with recent successful launches in Germany and Canada and continued expansion in the US. Recognized in the Sunday Times Top 100 fastest-growing tech companies, we are set for significant growth in 2026, aiming for £1.6bn in revenue and expansion into eight global markets. Joining HeliosX means shaping the future of digital healthcare and making a tangible difference in people's lives.About The Role
HeliosX is seeking an experienced Senior Brand Manager for a 12-month fixed-term contract. This role is crucial for leading brand strategy and execution across our skincare and sexual health portfolios, specifically for Dermatica and MedExpress. You will be instrumental in defining how our brands connect with customers, taking ownership of brand strategy, integrated campaigns, and new product launches. Working cross-functionally with Product, Clinical, Creative, and Growth teams, you will deliver impactful commercial work. This senior individual contributor role offers significant visibility and influence, where you will act as a brand owner, shaping positioning, guiding messaging, and ensuring a best-in-class customer experience. This is an opportunity to make a tangible difference from day one in a fast-paced, digital-first healthcare business.What You'll Be Doing
- Lead and evolve brand strategy across skincare and sexual health, ensuring clear positioning and differentiation.
- Act as a senior brand guardian, maintaining consistency and quality across all customer touchpoints.
- Own end-to-end planning and delivery of integrated campaigns and new product launches.
- Define campaign objectives, customer insight, messaging hierarchy, and channel mix.
- Partner closely with Product, NPD, Growth, Clinical, and Legal teams to deliver aligned and compliant launches.
- Write strong, insight-led briefs and collaborate with Creative teams and external agencies, including PR.
- Manage multiple concurrent initiatives, balancing pace with high standards of delivery.
- Translate customer insight and performance data into actionable brand decisions.
- Track campaign performance against KPIs, balancing brand equity and commercial outcomes.
- Build trusted relationships with senior stakeholders, driving clarity and momentum across projects.
Who You Are
- Currently operating as a Senior Brand Manager or Senior Integrated Channel Manager.
- Proven experience leading complex, cross-functional marketing initiatives.
- Strong understanding of brand strategy, positioning, and go-to-market planning.
- Experience in a DTC consumer product business, ideally subscription, skincare, healthcare, or another regulated category.
- Confident working with clinical or regulatory stakeholders and translating complex messaging for consumers.
- Excellent stakeholder and project management skills.
- Strong written and verbal communication, able to simplify complex topics.
- Strategic thinker with a hands-on approach to execution.
- Comfortable managing multiple priorities in a fast-paced environment.
- Data literate, using insight and performance metrics to inform decisions.
- Skincare or beauty experience desirable; healthcare or prescription exposure a strong advantage.
Key skills/competency
Senior Brand Manager, Brand Strategy, Integrated Campaigns, New Product Launches, Skincare, Sexual Health, DTC, Consumer Products, Healthcare, Marketing Initiatives.Skills & topics
- Senior Brand Manager
- Brand Strategy
- Marketing Campaigns
- Product Launch
- DTC
- Consumer Healthcare
- Skincare Marketing
- Digital Marketing
- Brand Management
- Fixed-Term Contract
How to get hired
- Tailor your resume: Highlight experience in brand management, DTC, and regulated industries.
- Showcase strategic skills: Emphasize your ability to develop and execute brand strategies.
- Demonstrate cross-functional leadership: Detail your experience working with Product, Clinical, and Creative teams.
- Quantify achievements: Use data to show campaign performance and commercial impact.
- Address the FTC nature: Clearly state your availability for a 12-month fixed-term contract.
Technical preparation
Familiarize with DTC marketing strategies.,Study brand positioning frameworks.,Review campaign performance metrics.,Understand regulated industry compliance.
Behavioral questions
Describe a challenging brand launch.,How do you manage multiple projects?,How do you influence stakeholders?,How do you use data for decisions?
Frequently asked questions
- What is the employment type for the Senior Brand Manager role at HeliosX Group?
- This is a 12-month fixed-term contract (FTC) position for a Senior Brand Manager at HeliosX Group.
- What product portfolios will the Senior Brand Manager oversee at HeliosX Group?
- The Senior Brand Manager will lead brand strategy and execution across the skincare and sexual health portfolios, specifically for Dermatica and MedExpress brands.
- What kind of experience is essential for the Senior Brand Manager role at HeliosX Group?
- Essential experience includes operating as a Senior Brand Manager or Senior Integrated Channel Manager, leading complex, cross-functional marketing initiatives, and understanding brand strategy and go-to-market planning, ideally within a DTC consumer product business.
- Is experience in regulated industries beneficial for this Senior Brand Manager position?
- Yes, experience in healthcare or another regulated category is highly desirable, as is confidence working with clinical or regulatory stakeholders and translating complex messaging for consumers.
- What are the key responsibilities of the Senior Brand Manager at HeliosX Group?
- Key responsibilities include evolving brand strategy, acting as brand guardian, owning campaign planning and execution, defining campaign objectives, collaborating with cross-functional teams, managing briefs, and tracking campaign performance against KPIs.
- What growth is HeliosX Group experiencing?
- HeliosX Group experienced significant growth, reaching £781m in revenue in 2025 with +337% year-on-year growth. The company aims for £1.6bn in revenue in 2026 and is expanding into new global markets.
- Does HeliosX Group have a physical office location for this Senior Brand Manager role?
- The job description does not specify a physical office location, suggesting it may be remote or hybrid. However, given the operational focus, it's likely based in one of their operating markets.