Senior Brand Manager FTC

About HeliosX Group

Founded in 2013, HeliosX is a global healthcare platform dedicated to making healthcare faster, more accessible, and patient-centered. We have scaled profitably through technology, disciplined execution, and deep medical expertise, becoming a leader in digital healthcare with category-leading products and brands such as MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. In 2025, we treated over 1.7 million patients globally and achieved £781m in revenue, with +337% year-on-year growth. We operate internationally, with recent successful launches in Germany and Canada and continued expansion in the US. Recognized in the Sunday Times Top 100 fastest-growing tech companies, we are set for significant growth in 2026, aiming for £1.6bn in revenue and expansion into eight global markets. Joining HeliosX means shaping the future of digital healthcare and making a tangible difference in people's lives.

About The Role

HeliosX is seeking an experienced Senior Brand Manager for a 12-month fixed-term contract. This role is crucial for leading brand strategy and execution across our skincare and sexual health portfolios, specifically for Dermatica and MedExpress. You will be instrumental in defining how our brands connect with customers, taking ownership of brand strategy, integrated campaigns, and new product launches. Working cross-functionally with Product, Clinical, Creative, and Growth teams, you will deliver impactful commercial work. This senior individual contributor role offers significant visibility and influence, where you will act as a brand owner, shaping positioning, guiding messaging, and ensuring a best-in-class customer experience. This is an opportunity to make a tangible difference from day one in a fast-paced, digital-first healthcare business.

What You'll Be Doing

• Lead and evolve brand strategy across skincare and sexual health, ensuring clear positioning and differentiation.
• Act as a senior brand guardian, maintaining consistency and quality across all customer touchpoints.
• Own end-to-end planning and delivery of integrated campaigns and new product launches.
• Define campaign objectives, customer insight, messaging hierarchy, and channel mix.
• Partner closely with Product, NPD, Growth, Clinical, and Legal teams to deliver aligned and compliant launches.
• Write strong, insight-led briefs and collaborate with Creative teams and external agencies, including PR.
• Manage multiple concurrent initiatives, balancing pace with high standards of delivery.
• Translate customer insight and performance data into actionable brand decisions.
• Track campaign performance against KPIs, balancing brand equity and commercial outcomes.
• Build trusted relationships with senior stakeholders, driving clarity and momentum across projects.

Who You Are

• Currently operating as a Senior Brand Manager or Senior Integrated Channel Manager.
• Proven experience leading complex, cross-functional marketing initiatives.
• Strong understanding of brand strategy, positioning, and go-to-market planning.
• Experience in a DTC consumer product business, ideally subscription, skincare, healthcare, or another regulated category.
• Confident working with clinical or regulatory stakeholders and translating complex messaging for consumers.
• Excellent stakeholder and project management skills.
• Strong written and verbal communication, able to simplify complex topics.
• Strategic thinker with a hands-on approach to execution.
• Comfortable managing multiple priorities in a fast-paced environment.
• Data literate, using insight and performance metrics to inform decisions.
• Skincare or beauty experience desirable; healthcare or prescription exposure a strong advantage.

Key skills/competency

Senior Brand Manager, Brand Strategy, Integrated Campaigns, New Product Launches, Skincare, Sexual Health, DTC, Consumer Products, Healthcare, Marketing Initiatives.