Senior Category & Growth Manager
Helfy
Job Overview
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Job Description
Senior Category & Growth Manager at Helfy
Helfy is seeking a highly entrepreneurial Senior Category & Growth Manager to take full ownership of business categories and drive significant growth. This role offers broad responsibility over business performance, strategy, and execution, working daily with cross-functional teams including Marketing, Product, Data, CRM, Operations, and Sales.
This position is perfect for a strategic thinker who excels at identifying opportunities, developing smart growth initiatives, and mobilizing organizational progress. Helfy is a technology-driven group dedicated to building the next generation of digital healthcare infrastructure, with DoktorABC as its core leading telehealth marketplace operating internationally.
About DoktorABC
DoktorABC functions as an end-to-end telehealth marketplace, connecting:
- Patients seeking fast, convenient access to care
- Licensed doctors providing online consultations and prescriptions
- Pharmacies fulfilling prescriptions and OTC products
- Medication & OTC products, including regulated treatments
- Delivery partners ensuring fast, reliable home delivery
The platform seamlessly integrates medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC empowers millions of patients to receive treatment efficiently without queues, friction, or unnecessary in-person visits.
Key Responsibilities
- Full ownership of a business category, encompassing strategy, performance, growth, and results.
- Lead cross-functional growth initiatives in collaboration with Marketing, Product, CRM, Data, Sales, and Operations.
- Develop category business and marketing plans from initial ideation through successful execution.
- Conduct deep analysis of customer behavior, funnels, pricing, and competition to inform strategic decision-making.
- Guide decisions on pricing, promotions, messaging, and value propositions to optimize market positioning.
- Identify and spearhead product launches and the creation of new sub-categories.
- Measure and manage performance using key performance indicators (KPIs), dashboards, and experimental methodologies.
- Embrace an entrepreneurial work style, initiating new ideas, running rapid tests, learning from outcomes, and continuously optimizing processes.
Requirements
- 3–6 years of experience in Category, Growth, Marketing, or Product-Business roles.
- Strong ownership mindset and entrepreneurial thinking, with the ability to build and drive initiatives end-to-end.
- Deep understanding of Marketing, Product, and Business dynamics, and expertise in connecting these areas effectively.
- Proven capability to lead complex initiatives involving multiple stakeholders.
- Strong analytical thinking, adept at translating data insights into actionable business decisions.
- Excellent interpersonal communication skills and the ability to lead and influence without formal authority.
- High level of English proficiency is required.
Key skills/competency
- Category Management
- Growth Strategy
- Cross-functional Leadership
- Business Development
- Market Analysis
- Product Launch
- Pricing Strategy
- CRM
- Data Analysis
- Telehealth
How to Get Hired at Helfy
- Research Helfy's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Customize your resume: Highlight category management, growth initiatives, and cross-functional leadership experience for Helfy.
- Showcase analytical prowess: Prepare to discuss specific examples of data-driven decisions and impact on business growth at Helfy.
- Emphasize entrepreneurial drive: Articulate instances where you took ownership, initiated ideas, and drove results end-to-end.
- Prepare for cross-functional collaboration questions: Demonstrate your ability to lead without formal authority and manage diverse stakeholders effectively.
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