Responsable Outils CRM & Productivité (Salesforce)
HEC Paris · Jouy-en-Josas, Île-de-France, France
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- On site
- Full-time
- €65,000 / year
- Jouy-en-Josas, Île-de-France, France
Job highlights
- Manage and optimize Salesforce CRM for HEC Paris.
- Support Marketing, Recruitment, and Admissions activities.
- Collaborate across departments to harmonize tools.
- Ensure data governance and provide insightful reporting.
- Utilize AI and automation for efficiency gains.
About the role
About HEC Paris
For over 140 years, HEC Paris employees have shared a spirit of excellence, curiosity, and audacity, enabling us to be a leader in management science research and education. Convinced that diversity of backgrounds is a true asset, we value each individual experience and foster the expression of all talents within our school. We place particular importance on the professional fulfillment and development of our employees. Therefore, from the moment you join us, we offer personalized support to facilitate integration and immersion in our multicultural environment. Do you want to actively participate in HEC Paris's mission and contribute to its influence? Share your background with us by applying!
The Role
Within the Directorate of Strategy and Development of Degree Programs, a new unit for Tools, Data, and Productivity has been created. This unit pilots the evolution of tools, processes, and cross-functional projects to enhance the performance of four key functions: Communication, Marketing, Recruitment, Admissions & Integration, covering all degree programs (Bachelor, Masters, MBA, EMBA) as well as associated short programs (Summer School, Study Tours...). This unit plays a strategic role in:
- Operational efficiency
- Advanced data exploitation
- Technological innovation, particularly through Salesforce, migrating in 2025
- Progressive integration of AI and automation solutions
To strengthen this dynamic, HEC Paris is recruiting a CRM Tools Manager, integrated into the Tools / Data / Productivity unit.
Main Responsibilities
- CRM Salesforce Management and Optimization
- CRM referent for the entire Development and Strategy Directorate.
- Administer, maintain, and optimize Salesforce solutions: Education Cloud, Marketing Cloud, Blackthorn, Stripe, DocuSign, etc.
- Ensure expert support for CMA teams and guarantee coherent and efficient usage.
- Manage technical and operational relationships with internal partners (IT, Purchasing...) and external providers.
- Improve business processes through evolutions or automations within the CRM.
- Ensure training, support, and skill development for teams; promote the adoption of new features.
- Design or support the creation of dashboards, reports, segments, and automations.
- Optimize data quality and reporting, regularly identifying areas for improvement.
- Produce regular analyses, recommendations, and reports for management.
- Key Support for Marketing, Recruitment, and Admissions Activities
- Design CRM solutions to support enrollment objectives and candidate pathways.
- Deploy targeted campaigns in Marketing Cloud, in collaboration with digital marketing teams.
- Propose optimizations based on CRM data, team usage, and candidate feedback.
- Coordination and Transversality
- Collaborate closely with all Directorates (Communication, Marketing, Recruitment, Admissions, Short Programs).
- Disseminate best practices and harmonize usage between teams and programs.
- Participate in the expansion of Salesforce's scope to other departments if necessary.
- Contribute to the identification, selection, and deployment of complementary tools (efficiency, automation, AI, productivity).
- Occasionally contribute to certain events: forums, webinars, candidate meetings, in support of business teams.
- Reporting & Data Governance
- Provide accurate and regular reporting to the Associate Director and the community of Directors.
- Define and oversee data management processes to ensure reliability, consistency, and optimal exploitation.
Technical Experience and Expertise
- Confirmed experience in CRM administration or management, ideally Salesforce.
- Experience with Marketing Cloud and AI tools.
- Proficiency in Salesforce functionality (flows, automations, validation rules, reports, dashboards…).
- Good knowledge of digital marketing solutions and marketing platforms.
- Knowledge of programming processes (HTML, CSS, SQL) and automation (Make/N8N).
Analytical Skills & Problem Solving
- Strong ability to structure, analyze, and interpret data.
- Proactive and solution-oriented.
- Rigorous and quantitative approach to issues.
Soft Skills
- Proactivity, autonomy, creativity, and entrepreneurial spirit.
- Proactive and solution-oriented.
- Flexibility and ability to evolve in a transforming context.
- Excellent oral and written communication, pedagogical skills.
Tools
- Proficiency in Excel and PowerPoint is essential.
- Knowledge of PowerBI is a plus.
- Fluent English required.
Key skills/competency
- Salesforce Administration
- CRM Management
- Marketing Cloud
- Data Analysis
- Process Improvement
- Automation
- Reporting
- Digital Marketing
- AI Tools
- Project Management
Skills & topics
- CRM Manager
- Salesforce Administrator
- Productivity Tools
- Marketing Automation
- Data Management
- Business Process Improvement
- HEC Paris
- Higher Education
- Admissions Technology
- Digital Marketing
How to get hired
- Tailor your resume: Highlight your Salesforce administration and CRM management expertise, quantifying achievements where possible.
- Craft a compelling cover letter: Emphasize your understanding of HEC Paris's mission and how your skills align with the CRM and productivity tools role.
- Prepare for technical questions: Be ready to discuss your experience with Salesforce Education Cloud, Marketing Cloud, and automation tools.
- Showcase soft skills: Demonstrate your proactivity, analytical abilities, and communication skills during the interview process.
Technical preparation
Master Salesforce administration and configuration.,Practice using Marketing Cloud for campaigns.,Familiarize yourself with automation tools like Make/N8N.,Develop proficiency in Excel and PowerBI for analysis.
Behavioral questions
Describe a time you improved a business process.,How do you ensure data quality and accuracy?,Explain your approach to supporting diverse user groups.,How do you stay updated on CRM technologies?
Frequently asked questions
- What is the primary focus of the CRM and Productivity Tools Manager role at HEC Paris?
- The primary focus is to manage and optimize Salesforce CRM and related productivity tools to enhance the operational efficiency and data exploitation for HEC Paris's degree programs directorate, supporting functions like Communication, Marketing, Recruitment, and Admissions.
- What specific Salesforce products will I be working with as the CRM and Productivity Tools Manager at HEC Paris?
- You will be administering and optimizing Salesforce Education Cloud, Marketing Cloud, Blackthorn, Stripe, and DocuSign, among other potential solutions integrated into the Salesforce ecosystem.
- What level of technical expertise is expected for this CRM role at HEC Paris?
- A confirmed experience in CRM administration or management, ideally with Salesforce, is expected. This includes proficiency in Salesforce functionality like flows, automations, reports, and dashboards, as well as knowledge of AI tools and digital marketing platforms.
- How important is data quality and reporting in this position?
- Data quality and reporting are crucial. You will be responsible for optimizing data quality, defining data management processes, and providing accurate, regular reporting to management, ensuring reliable and optimal data exploitation.
- What kind of collaboration is involved in the CRM and Productivity Tools Manager role at HEC Paris?
- This role requires close collaboration with various directorates, including Communication, Marketing, Recruitment, and Admissions, as well as internal partners like IT and Purchasing, and external providers, to ensure harmonious tool usage and process improvements.
- Is fluent English required for the CRM and Productivity Tools Manager position at HEC Paris?
- Yes, fluent English is required for this position, indicating the international and multicultural environment at HEC Paris.
- What are the key soft skills HEC Paris looks for in this role?
- HEC Paris seeks candidates with proactivity, autonomy, creativity, an entrepreneurial spirit, flexibility, and excellent oral and written communication and pedagogical skills to thrive in a transforming context.
- Will I be involved in implementing new technologies like AI and automation?
- Yes, the role involves contributing to the progressive integration of AI and automation solutions, as well as identifying, selecting, and deploying complementary tools to enhance efficiency and productivity.