CRM and Productivity Tools Manager (Salesforce)

About HEC Paris

For over 140 years, HEC Paris employees have shared a spirit of excellence, curiosity, and audacity, enabling us to be a leader in management science research and education. Convinced that diversity of backgrounds is a true asset, we value each individual experience and foster the expression of all talents within our school. We place particular importance on the professional fulfillment and development of our employees. Therefore, from the moment you join us, we offer personalized support to facilitate integration and immersion in our multicultural environment. Do you want to actively participate in HEC Paris's mission and contribute to its influence? Share your background with us by applying!

The Role

Within the Directorate of Strategy and Development of Degree Programs, a new unit for Tools, Data, and Productivity has been created. This unit pilots the evolution of tools, processes, and cross-functional projects to enhance the performance of four key functions: Communication, Marketing, Recruitment, Admissions & Integration, covering all degree programs (Bachelor, Masters, MBA, EMBA) as well as associated short programs (Summer School, Study Tours...). This unit plays a strategic role in:

• Operational efficiency
• Advanced data exploitation
• Technological innovation, particularly through Salesforce, migrating in 2025
• Progressive integration of AI and automation solutions

To strengthen this dynamic, HEC Paris is recruiting a CRM Tools Manager, integrated into the Tools / Data / Productivity unit.

Main Responsibilities

1. CRM Salesforce Management and Optimization
   • CRM referent for the entire Development and Strategy Directorate.
   • Administer, maintain, and optimize Salesforce solutions: Education Cloud, Marketing Cloud, Blackthorn, Stripe, DocuSign, etc.
   • Ensure expert support for CMA teams and guarantee coherent and efficient usage.
   • Manage technical and operational relationships with internal partners (IT, Purchasing...) and external providers.
   • Improve business processes through evolutions or automations within the CRM.
   • Ensure training, support, and skill development for teams; promote the adoption of new features.
   • Design or support the creation of dashboards, reports, segments, and automations.
   • Optimize data quality and reporting, regularly identifying areas for improvement.
   • Produce regular analyses, recommendations, and reports for management.
2. Key Support for Marketing, Recruitment, and Admissions Activities
   • Design CRM solutions to support enrollment objectives and candidate pathways.
   • Deploy targeted campaigns in Marketing Cloud, in collaboration with digital marketing teams.
   • Propose optimizations based on CRM data, team usage, and candidate feedback.
3. Coordination and Transversality
   • Collaborate closely with all Directorates (Communication, Marketing, Recruitment, Admissions, Short Programs).
   • Disseminate best practices and harmonize usage between teams and programs.
   • Participate in the expansion of Salesforce's scope to other departments if necessary.
   • Contribute to the identification, selection, and deployment of complementary tools (efficiency, automation, AI, productivity).
   • Occasionally contribute to certain events: forums, webinars, candidate meetings, in support of business teams.
4. Reporting & Data Governance
   • Provide accurate and regular reporting to the Associate Director and the community of Directors.
   • Define and oversee data management processes to ensure reliability, consistency, and optimal exploitation.

Technical Experience and Expertise

• Confirmed experience in CRM administration or management, ideally Salesforce.
• Experience with Marketing Cloud and AI tools.
• Proficiency in Salesforce functionality (flows, automations, validation rules, reports, dashboards…).
• Good knowledge of digital marketing solutions and marketing platforms.
• Knowledge of programming processes (HTML, CSS, SQL) and automation (Make/N8N).

Analytical Skills & Problem Solving

• Strong ability to structure, analyze, and interpret data.
• Proactive and solution-oriented.
• Rigorous and quantitative approach to issues.

Soft Skills

• Proactivity, autonomy, creativity, and entrepreneurial spirit.
• Proactive and solution-oriented.
• Flexibility and ability to evolve in a transforming context.
• Excellent oral and written communication, pedagogical skills.

Tools

• Proficiency in Excel and PowerPoint is essential.
• Knowledge of PowerBI is a plus.
• Fluent English required.

Key skills/competency

• Salesforce Administration
• CRM Management
• Marketing Cloud
• Data Analysis
• Process Improvement
• Automation
• Reporting
• Digital Marketing
• AI Tools
• Project Management