Senior Analyst, Business Analytics
Hearts & Science
Job Overview
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
About Hearts & Science
Hearts & Science is a data-driven marketing agency providing expert media planning and buying capabilities. Inspired by confident marketers, the company focuses on personalized digital marketing, CRM, and addressable channels to deliver effective reach and timely messages. Services include shopper marketing, marketing innovation, and content activation, all informed by real-time insights.
The Business Analytics Team
The Business Analytics team is crucial for delivering modern agency services. We work closely with planning and investment teams to meet and exceed client business goals, leveraging data to drive strategic decisions and campaign optimization.
Responsibilities
External Facing Responsibilities:
- Execute measurement plans and produce campaign reports.
- Develop dashboards using tools like Datorama and Tableau.
- Perform ongoing data QA for accuracy in reporting and analysis.
- Develop observations and actionable insights from campaign results.
- Conduct data storytelling in presentation decks and slides.
- Present reports and proposals to clients during regular calls.
Internal Facing Responsibilities:
- Partner with Planning and Investment teams on annual budgeting and media plan development.
- Support ongoing budget and plan optimization.
- Stay current with industry trends and developments through continuous training.
Required Skills
- Experience in integrated marketing, media, or customer journey development.
- Proficiency in budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Strong analytic and critical thinking skills for solution development.
- Problem-solving skills to drive issues to resolution.
- Excellent communication skills.
- Comfort working in ambiguous situations.
Education and Experience
Candidates should possess a university degree and at least 1 year of data and analytics experience in advertising, management consulting, marketing, or digital consulting. Knowledge of agency-side media campaign planning and execution is a plus but not required.
Work Arrangement & Benefits
This is a hybrid role, requiring three (3) days per week in the office, with the remaining two (2) days remote. Specific in-office days are flexible and will be discussed during the interview process, aligning with team needs. Hearts & Science offers a comprehensive benefits package, including health, vision, dental insurance, 401(k), various flexible spending accounts, vacation, sick, and personal days, paid parental and medical leave, and STD/LTD insurance benefits.
Key Skills/Competency
- Business Analytics
- Media Planning
- Data Visualization (Datorama, Tableau)
- Campaign Reporting
- Client Presentation
- Integrated Marketing
- ROI Analysis
- Audience-Based Marketing
- Problem-Solving
- Data Storytelling
How to Get Hired at Hearts & Science
- Research Hearts & Science's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume strategically: Highlight experience in data analytics, media planning, and client-facing roles using keywords from the Senior Analyst job description.
- Showcase data visualization skills: Prepare portfolio examples of dashboards (Datorama/Tableau) and analytical reports for the interview.
- Demonstrate client communication: Practice articulating complex analytical findings into actionable business insights for non-technical audiences.
- Prepare for behavioral questions: Focus on problem-solving, ambiguous situations, and collaboration in a fast-paced agency environment.
Frequently Asked Questions
Find answers to common questions about this job opportunity
Explore similar opportunities that match your background