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Technical Product Manager Data Ad Platforms

Hearst

Charlotte, North Carolina, United StatesOn Site

Original Job Summary

About the Role

The Technical Product Manager Data Ad Platforms at Hearst drives the modernization of internal data and reporting platforms. In this hands-on, execution-focused role, you will translate stakeholder needs into actionable technical requirements and user stories while ensuring scalable data systems.

Key Responsibilities

  • Translate stakeholder needs into technical documentation and user stories.
  • Own intake, prioritization, and backlog grooming for BI tools and order management systems.
  • Define KPIs and track product performance in Agile workflows.
  • Lead migration from legacy systems to a modern cloud-based stack.
  • Collaborate with data engineering teams on scalable data models, pipelines, and APIs.
  • Maintain data governance standards including lineage, documentation, and access control.
  • Bridge communication between technical teams and non-technical stakeholders.
  • Monitor adoption and performance to inform iterative improvements.

Required Qualifications

  • 4+ years in product management or data product roles
  • Hands-on experience with SQL, APIs, and data modeling.
  • Proficiency in cloud data warehouses like Snowflake, BigQuery, Redshift, Databricks.
  • Familiarity with BI/reporting tools such as Looker, Tableau, Power BI.
  • Experience in Agile development environments.

Preferred Qualifications

  • Experience in ad tech, martech, or media environments.
  • Familiarity with advertising revenue workflows and order management systems.
  • Experience in platform migration from legacy systems.
  • Knowledge of data governance frameworks and privacy regulations (GDPR, CCPA).

Diversity and Benefits

Hearst Television values diverse backgrounds and perspectives. Benefits include Medical, Dental, Vision, 401(k) matching, Emotional Wellness Support, Paid Time Off, Paid Parental Leave, LGBTQ+ Health Services, and additional benefits for family needs.

Key skills/competency

  • Product Management
  • Data Architecture
  • Cloud Data Warehousing
  • Agile
  • BI Tools
  • Data Governance
  • Stakeholder Management
  • APIs
  • SQL
  • Migration

How to Get Hired at Hearst

🎯 Tips for Getting Hired

  • Research Hearst: Understand company culture and recent projects.
  • Tailor resume: Highlight technical and product management skills.
  • Showcase experience: Detail data platform migration successes.
  • Prepare stories: Use STAR method for technical challenges.

📝 Interview Preparation Advice

Technical Preparation

Review SQL and API integrations.
Study cloud data warehouse tech (Snowflake, etc.).
Practice data modeling and pipeline design.
Understand Agile product management frameworks.

Behavioral Questions

Describe a challenging stakeholder conflict.
Explain a successful platform migration.
Share a time managing competing priorities.
Discuss teamwork in cross-functional projects.