Assistant Manager-Presales

About HealthAsyst

HealthAsyst® is an IT service and product company. It is a leading provider of IT services to some of the largest healthcare IT vendors in the United States. We bring the value of cutting-edge technology through our deep expertise in product engineering, custom software development, testing, large-scale healthcare IT implementation and integrations, on-going maintenance and support, BI & Analytics, and remote monitoring platforms. As a true partner, we help our customers navigate a complex regulatory landscape, deal with cost pressures, and offer high-quality services. As a healthcare transformation agent, we enable innovation in technology and accelerate problem-solving while delivering unmatched cost benefits to healthcare technology companies. HealthAsyst is now a Great Place to Work-Certified™ & our product has also been consistently recognized for high customer credibility by Gartner, Capterra etc.

Role Purpose

The Assistant Manager – Presales plays a critical sales enablement and demo operations role, acting as a bridge between Sales, Business Development, Marketing, Product, Development, QA, and Vendors. The role ensures that sales demos, collateral, tools, and workflows are always demo-ready, accurate, up to date, and aligned with revenue goals.

This position is high-impact and accountability driven, directly influencing sales pipeline conversion through flawless demo readiness, strong SDR support, and proactive coordination across teams.

Key Responsibilities

Marketing & Sales Collateral Support

• Review and validate all case studies, feature brochures, flyers, and prospect-facing marketing content for accuracy and relevance.
• Coordinate with Product and Development teams to source latest product screenshots for marketing, events, webinars, and sales decks.
• Update and maintain sales and product presentations with the latest features and workflow changes.
• Manage periodic approval and renewal of integration flyers, ensuring written sign-offs from stakeholders.

Business Development & SDR Support

• Review and support agreements, proposals, and amendments in coordination with Business Development.
• Manage and oversee SDR operations, including:
• Reviewing email sequences, messaging templates, and outreach content
• Creating and monitoring lead generation calendars
• Planning nurture and re-engagement campaigns for dormant opportunities
• Coordinating with Marketing to avoid database overlap across campaigns
• Own and publish pipeline reports, including hot/open lead status, opportunity conversions, and SDR lead trackers.
• Ensure all SDR sales requirements are fulfilled on time.

Sales Support & Knowledge Assets

• Coordinate with Development teams to obtain latest screenshots and feature updates for sales use.
• Biannual updates of core sales presentations.
• Maintain, review, and refresh critical sales assets annually, including:
• Specialty standard workflows
• Integrated EHR sales decks (Intergy, athenaOne, Veradigm, Cerner)
• Assessment and scoring workflows
• Standard form and PDF repositories

Sales Demo Preparation & Execution (Critical Responsibility)

• Own end-to-end sales demo readiness, ensuring systems are fully functional, stable, and tested ahead of every demo.
• Coordinate with QA, Development, CA Support, and Product teams to identify and mitigate any demo-impacting changes.
• Understand demo focus areas from Sales/BD and thoroughly test demo environments at least 2 days in advance.
• Ensure SSO mapping, patient setup, and demo scenarios are configured correctly across EHRs.
• Escalate recurring issues formally to Development, maintaining proper documentation and leadership visibility.
• Share pre-demo test reports with Sales and BD and ensure stakeholders are informed of any risks.
• Be fully accountable for demo sanity, recognizing demos as a key driver of sales pipeline success.

Sales Demo Upgrades & Enhancements

• Ensure the latest product versions are available and tested in sales demo environments.
• Coordinate upgrade timelines with Sales, BD, and Product teams based on upcoming prospect calls.
• Execute, document, and communicate demo upgrade testing results within 24 hours.
• Track, follow up, and log all demo-related issues post-upgrade for closure and auditability.

New Workflow & Assessment Enablement

• Assess feasibility of new demo requirements in collaboration with Development.
• Conduct cross-EHR testing of new workflows or assessments.
• Present new capabilities internally and create PPT documentation for Sales and BD consumption.

Sales Demo Maintenance

• Conduct quarterly health checks of demo dashboards and environments.
• Maintain accurate records of EHR mappings, fields, and configurations.
• Test demos using both new and existing patients to ensure reliability.

Vendor & Tool Ownership Management

• Oversee vendor-related operational ownership, including hardware orders and portal access.

Good To Have

• Manage ownership transitions and ensure historical continuity for tools such as:
• DocuSign
• Zoho CRM
• RingCentral
• Demo credential repositories and sandbox environments

Stakeholder Management

• Internal: Sales, Business Development, Marketing, Product, Development, QA, Support
• External: EHR Vendors, Platform partners
• Key accountability stakeholders: Sales Leadership, Business Leadership

Skills & Competencies

Functional Skills

• Strong understanding of sales cycles, demos, and pipeline management
• Experience with healthtech / EHR-integrated products (preferred)
• Ability to translate technical workflows into sales-friendly narratives
• Strong documentation, reporting, and stakeholder communication skills

Behavioral Competencies

• High ownership and accountability
• Excellent cross-functional coordination
• Detail-oriented with strong problem-solving ability
• Ability to work under tight timelines and high demo pressure
• Proactive, structured, and process-driven

Educational & Experience Requirements

• Bachelor’s degree in business, Engineering, Life Sciences, or related field
• 6–9 years of experience in Business Development Support, Sales Enablement, Product Operations, or Demo Management
• Prior experience working closely with Sales and Product teams is highly desirable

What You Will Get

• Bi-Annual Salary Reviews
• Flexible working hour
• Three Day Hybrid Model
• Market competitive pay
• GMC (Group Mediclaim): Provides Insurance coverage of Rs. 3 lakhs + a corporate buffer of 2 Lakhs per family. This is a family floater policy, and the company covers all the employees, spouse, and up to two children
• Employee Wellness Program- HealthAsyst offers unlimited online doctor consultations for self and family from a range of 31 specialties for no cost to employees. And OPD consultations with GP Doctors are available in person for No Cost to employees
• GPA (Group Personal Accident): Provides insurance coverage of Rs. 20 lakhs to the employee against the risk of death/injury during the policy period sustained due to an accident
• GTL (Group Term Life): Provides life term insurance protection to employees in case of death. The coverage is one time of the employee’s CTC
• Employee Assistance Program: HealthAsyst offers complete confidential counselling services to employees & family members for mental wellbeing
• Sponsored upskills program: The company will sponsor up to 1 lakh for certifications/higher education/skill upskilling.
• Flexible Benefits Plan – covering a range of components like
  • National Pension System.
  • Internet/Mobile Reimbursements.
  • Fuel Reimbursements.
  • Professional Education Reimbursement

Key skills/competency

• Sales Enablement
• Demo Operations
• Pipeline Management
• Healthtech
• EHR Systems
• Product Operations
• Sales Collateral
• Stakeholder Management
• Cross-functional Coordination
• Business Development Support