Digital Marketing Coordinator
Healius Limited · Sydney, New South Wales, Australia
- On site
- Full-time
- A$75,000 / year
- Sydney, New South Wales, Australia
Job highlights
- Execute high-impact digital campaigns across Australia.
- Collaborate with a 12-person Marketing & CX team.
- Work with paid media, web, content, and analytics.
- Gain experience in healthcare and diagnostic services.
- Hybrid flexibility in a Sydney CBD office.
About the role
Digital Marketing Coordinator
At Healius, we are passionate about making a difference to the health of Australians. This is an exciting time to join us as we transform into a stronger, more agile organisation focused on creating excellent customer and patient experiences, smarter ways of working, and being a great place to work.
This role offers the opportunity to work on high-impact digital campaigns that connect clinicians and patients with trusted diagnostic services across Australia. You will play a hands-on role in bringing campaigns to life across paid media, web, content, analytics, and referrer communications, seeing the direct impact of your work through measurable engagement and patient and referrer acquisition.
You will join a collaborative Marketing & CX team of 12, working closely with and reporting to the Digital Marketing Manager. Based in our Sydney CBD head office in a convenient and modern workspace, you will enjoy hybrid flexibility and the opportunity to work across a variety of exciting national campaigns spanning multiple healthcare brands.
About Healius
Healius has an expansive network of over 100 medical laboratories and 2000 patient collection centres operating across metropolitan, regional and remote Australia. We provide 1 in every 3 pathology services in Australia, from servicing large hospitals to small Indigenous Australian communities. This means you will be working in a business large enough to offer job stability, security, interstate mobility, and career advancement opportunities.
What You Will Be Doing
As a Digital Marketing Coordinator, you will plan, execute, and optimise digital marketing activity across digital and communication channels to drive measurable engagement and acquisition outcomes.
- Execute end-to-end multi-channel digital campaigns across Google, Meta, and internal platforms, coordinating briefs, timelines, assets, and launch readiness in collaboration with the Marketing & CX team and external agencies.
- Monitor and optimise paid media performance, conversions, and cost efficiencies, recommending improvements that drive stronger ROI.
- Improve UX, SEO, landing pages, and conversion pathways by updating campaign content and supporting tactics that generate leads and strengthen patient and referrer activity.
- Produce digital creative assets, including engaging social content, web graphics, and campaign visuals, ensuring consistent brand application across multiple healthcare brands.
- Support referrer communications by helping deliver monthly clinical newsletters and digital updates, translating clinical information into clear and accessible messaging.
- Track and report on campaign performance by producing performance reports, extracting insights, and identifying trends and opportunities to lift engagement and conversions.
What Type of Person Will Be Successful
To be successful in this role, you’ll be an organised, analytical, and creative digital marketer who thinks strategically and isn’t afraid to think big. You’ll bring fresh ideas to campaign planning and execution, collaborate confidently with internal and external stakeholders, and be motivated by delivering digital activity that drives leads, acquisition, and strong engagement.
You will ideally bring:
- 2 - 4 years’ experience in digital marketing.
- Hands-on experience executing Google and Meta campaigns.
- A strong analytics and optimisation mindset, with the ability to interpret data and translate it into practical recommendations.
- Experience creating digital assets using Canva or Adobe Express.
- Strong communication skills and confidence working with multiple stakeholders.
- Experience in healthcare or professional services would be advantageous but not essential.
We believe everyone leads, no matter what role they are in. Our ways of leading are the behaviours that we expect our people to embody: Customer Focused, Accountable, Collaborative, Credible & Resourceful.
Benefits, Perks and Wellbeing
As part of working for Healius, you will have access to a range of benefits and perks including:
- Benefits platform - Everyday savings with 500+ of Australia's most-loved brands.
- Fitness Passport – Access top fitness centres & pools across Australia at a subsidised rate.
- Corporate health insurance discounts, banking benefits, and novated leasing salary packaging.
- Career growth and development opportunities with access to an e-learning platform.
- Confidential health and well-being support through our Employee Assistance Program.
Our Commitment to Diversity And Inclusion
Healius is an equal opportunity employer committed to creating an inclusive workplace. We seek to recruit from diverse applicants and create teams with skills, perspectives, and experiences that complement each other. We welcome suitably qualified applicants regardless of age, ethnicity, socio-cultural background, disability, sexual orientation, or gender identity. Healius is committed to the Commonwealth Government's Veteran Employment Commitment (VEC) and has been recognised as a Veteran Employment Supporter. Veterans and candidates with Australian Defence Force (ADF) experience are encouraged to apply.
How To Apply
Please click the ‘Apply Now’ button to complete the pre-screening questions and submit your application. If you would like further details, please email careers@healius.com.au. See more of our jobs at www.healiuscareers.com and follow us on LinkedIn. Healius is committed to responding to every applicant.
Key skills/competency
- Digital Marketing
- Campaign Execution
- Paid Media
- Google Ads
- Meta Ads
- Content Creation
- SEO
- Analytics
- Reporting
- Customer Experience
Skills & topics
- Digital Marketing Coordinator
- Digital Marketing
- Campaign Management
- Paid Media
- Google Ads
- Meta Ads
- Content Creation
- SEO
- Marketing Analytics
- Healthcare Marketing
- Canva
- Adobe Express
- Sydney Jobs
- Marketing Jobs Australia
How to get hired
- Tailor your resume: Highlight your 2-4 years of digital marketing experience, focusing on Google and Meta campaigns.
- Showcase analytics skills: Emphasize your ability to interpret data and recommend improvements for ROI.
- Demonstrate creative skills: Include examples of digital asset creation using Canva or Adobe Express.
- Express collaborative spirit: Mention your confidence in working with diverse stakeholders and external agencies.
- Prepare for interviews: Be ready to discuss your strategic thinking and passion for customer experience in healthcare.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Digital Marketing Coordinator at Healius?
- The Digital Marketing Coordinator at Healius is responsible for planning, executing, and optimizing multi-channel digital campaigns across platforms like Google and Meta. This includes managing campaign assets, monitoring paid media performance, improving UX and SEO, creating digital content, supporting referrer communications, and reporting on campaign results.
- What experience is required for the Digital Marketing Coordinator role at Healius?
- Healius ideally seeks candidates with 2-4 years of experience in digital marketing, including hands-on experience executing Google and Meta campaigns. A strong analytics and optimization mindset, experience with digital asset creation tools like Canva or Adobe Express, and excellent communication skills are also important.
- What are the benefits of working as a Digital Marketing Coordinator at Healius?
- Working at Healius offers a range of benefits including a benefits platform for everyday savings, subsidized Fitness Passport, corporate health insurance discounts, career growth opportunities through an e-learning platform, and confidential health and well-being support via an Employee Assistance Program.
- What is the work environment like for a Digital Marketing Coordinator at Healius?
- The role is based in Healius's modern Sydney CBD head office, offering hybrid flexibility. You will join a collaborative Marketing & CX team and have the opportunity to work on exciting national campaigns for multiple healthcare brands.
- Does Healius encourage applications from individuals with healthcare experience for the Digital Marketing Coordinator role?
- While experience in healthcare or professional services is advantageous, it is not essential for the Digital Marketing Coordinator role. Healius values a diverse range of skills and experiences and encourages all qualified individuals to apply.
- How can I apply for the Digital Marketing Coordinator position at Healius?
- To apply, please click the ‘Apply Now’ button on the Healius careers page to complete the pre-screening questions and submit your application. For further details, you can email careers@healius.com.au.
- What is Healius's stance on diversity and inclusion for the Digital Marketing Coordinator role?
- Healius is an equal opportunity employer committed to an inclusive workplace. They welcome applicants from diverse backgrounds and experiences and encourage applications from veterans and candidates with Australian Defence Force experience.