Senior Product Manager, Acquisition (Provider)
Headway · New York, NY
- On site
- Full-time
- $225,000 / year
- New York, NY
Job highlights
- Lead provider acquisition growth strategies.
- Drive user acquisition and revenue growth.
- Optimize conversion funnel performance.
- Partner with engineering, marketing, data, design.
- Leverage data and product innovation.
About the role
About Headway
1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.
But we're going further. Over 70,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.
We're a Series D company with $325M+ in funding (a16z, Accel, GV, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
About The Role
We're seeking a Senior Product Manager to lead our Provider Acquisition pod. Your mission will be to drive sustainable user acquisition and revenue growth through data-driven search marketing strategies and product optimizations. You'll partner with Engineering, Marketing, Data, and Design to build scalable growth systems that maximize our search visibility and conversion funnel performance. The ideal candidate thrives in a metrics-driven environment, has expertise in search marketing, and is passionate about leveraging product innovation to accelerate growth.
What You’ll Do At Headway
- Develop and execute a comprehensive growth strategy that leverages SEO, SEM, and product to drive provider acquisition, engagement, and retention.
- Partner with engineering and data science teams to implement features, landing pages, and experiences that improve our ability to find and acquire new providers across multiple segments.
- Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives.
- Design, launch, and optimize referral programs, invite flows, and affiliate networks to accelerate acquisition.
You’ll Be Great For This Role If You
- Bring growth experience: You have 5+ years of product management experience with demonstrated success in growth-focused roles, ideally with SEO and SEM expertise, and the proven ability to drive measurable results.
- Are data and results driven: You love running experiments and are a master at digging into data, defining clear goals, running toward them & bringing your team along the way.
- Are highly collaborative: You work well with other functions and teams and can collaborate on delivering impact together to a shared goal.
- Thrive in ambiguity: You love tackling ambiguous problems in a fast-paced environment with an optimistic and energizing attitude.
Compensation And Benefits
The expected base pay range for this position is $180,000 - $225,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
Benefits offered include:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
Diversity & Inclusion
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
E-Verify & Fraud Notice
Headway participates in E-Verify. To learn more, click here. A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
Key skills/competency
- Senior Product Manager
- Provider Acquisition
- Growth Strategy
- SEO
- SEM
- Product Management
- Data Analysis
- Experimentation
- Cross-functional Collaboration
- User Acquisition
Skills & topics
- Senior Product Manager
- Product Management
- Acquisition
- Provider Acquisition
- Growth Strategy
- SEO
- SEM
- Data Analysis
- Experimentation
- Marketing
- SaaS
- Healthcare Technology
- Startup
- Series D
- Remote
- Full-time
How to get hired
- Tailor your resume: Highlight your 5+ years of product management experience and proven success in growth roles, emphasizing SEO and SEM expertise.
- Showcase data-driven skills: Provide examples of experiments run, data analysis, and how you defined and achieved clear goals.
- Demonstrate collaboration: Detail instances where you've worked effectively with cross-functional teams to deliver impact.
- Emphasize adaptability: Share experiences tackling ambiguous problems in fast-paced environments with an optimistic attitude.
- Apply directly: Submit your application through Headway's official careers page at https://headway.co/careers.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Senior Product Manager, Provider Acquisition at Headway?
- As a Senior Product Manager, Provider Acquisition at Headway, you will develop and execute growth strategies using SEO, SEM, and product features to drive provider acquisition. You'll partner with engineering, data science, marketing, and design teams to build scalable growth systems, optimize conversion funnels, and design referral programs.
- What qualifications are essential for the Senior Product Manager, Provider Acquisition role at Headway?
- The ideal candidate has 5+ years of product management experience with a strong focus on growth, including expertise in SEO and SEM. You should be data-driven, results-oriented, highly collaborative, and comfortable thriving in ambiguous, fast-paced environments.
- How does Headway approach mental healthcare, and what is the company's mission?
- Headway's mission is to fix the mental healthcare system by making it accessible. They aim to achieve this by solving the insurance barrier for providers, automating administrative tasks, and building a platform that supports both providers and patients, ultimately making care affordable for more people.
- What kind of compensation and benefits can I expect as a Senior Product Manager at Headway?
- The expected base pay range is $180,000 - $225,000 annually, with potential eligibility for an equity grant. Headway also offers a comprehensive benefits package including medical, dental, vision, 401K, generous paid time off, parental leave, and a work-from-home stipend.
- How can I ensure my application stands out for the Senior Product Manager, Provider Acquisition position at Headway?
- To make your application stand out, emphasize your quantifiable achievements in driving user acquisition and revenue growth through SEO/SEM strategies. Highlight your experience in leading cross-functional teams and your ability to thrive in ambiguous, data-driven environments. Quantify your impact whenever possible.
- Is this Senior Product Manager role at Headway remote, hybrid, or on-site?
- While the job description doesn't explicitly state the work arrangement, Headway offers a 'Work-from-Home Stipend,' suggesting a remote or hybrid work model is possible. Candidates should clarify this during the application or interview process.
- What is the company culture like at Headway for a Senior Product Manager?
- Headway emphasizes a mission-driven culture focused on improving mental healthcare access. They value collaboration, data-driven decision-making, and a positive attitude towards tackling complex, ambiguous problems in a fast-paced environment. They are committed to diversity and inclusion.