Content Writer

The Role of a Content Writer at Headout

Headout is seeking a Content Writer who excels beyond basic writing, demonstrating a knack for ruthless editing, deep research, and a clear understanding of how content influences user decisions and drives bookings. This role is pivotal, sitting at the nexus of travel, product, and marketing. You will collaborate closely with SEO specialists, marketers, and business and growth teams to craft content that guides users through discovery, comparison, and confident booking of experiences.

Your ownership will span the entire content lifecycle, from initial destination research and user intent analysis to writing, meticulous editing, ongoing optimization, and performance tracking. If you are adept at transforming complex information into clear, actionable content, thrive in high-context environments, and maintain a commitment to quality long after publication, you will find a fitting home here. This position is ideal for someone who embodies the skills of a researcher, editor, and marketer, driven by the measurable impact of exceptional content.

What Makes This Role Special?

• Impact at Scale: Create content that guides millions of global users to discover, compare, and confidently book travel experiences.
• End-to-End Ownership: Manage the full content lifecycle, from research and planning to writing, editing, optimization, and continuous improvement based on data.
• Data-Driven Creativity: Witness the direct, measurable impact of your content on traffic, engagement, and conversions, using these insights for refinement.
• Cross-Functional Collaboration: Partner with SEO, marketing, and growth teams to develop content supporting discovery, comparison, and conversion goals.
• High-Performing Team: Join a focused, high-context team that values clarity, originality, strong editorial judgment, and content effectiveness.

Key Skills & Experience Required

• Content Experience: 1-2 years in content writing, editorial, or SEO writing across various digital formats.
• Research and Clarity: Proven ability to research, quickly synthesize information, and distill complex topics into clear, useful content.
• Editing Strength: Exceptional editorial judgment, with a keen eye for structure, tone, accuracy, and consistency.
• Adaptable Writing: Skill in tailoring tone, structure, and messaging for different page types and user objectives.
• SEO and Marketing Awareness: Foundational understanding of on-page SEO principles and content's role in discovery, comparison, and conversion.
• Performance Mindset: Comfortable utilizing data and feedback to iterate and enhance content over time.
• Ownership and Execution: Capability to manage multiple projects, collaborate cross-functionally, and take full responsibility for content post-publication.
• Quality Focus: High attention to detail, demonstrated by strong fact-checking and proofreading habits.
• AI Collaboration: Proficient in refining and humanizing AI-assisted content while upholding quality and trustworthiness.

Bonus Points

• Experience writing for digital products, startups, travel, live entertainment, or e-commerce brands.
• Familiarity with SEO, CRO, or performance marketing concepts.
• Comfort using tools like Google Search Console, Ahrefs, or Google Keyword Planner.
• Strong ability to adapt voice and structure across formats and audiences.
• Enjoys improving existing content as much as creating new pages.

Key skills/competency

• Content Writing
• SEO Strategy
• Editorial Management
• Research & Synthesis
• Copywriting
• Content Optimization
• Digital Marketing
• Performance Analytics
• Travel Content
• AI Content Integration