Web Analytics Technical Analyst
Hays · Spain
- Hybrid
- Full-time
- €50,000 / year
- Spain
Job highlights
- Implement Adobe Analytics tracking solutions.
- Manage tag management and server-side tracking.
- Ensure data privacy and consent compliance.
- Analyze user behavior for insights.
- Collaborate with cross-functional teams.
About the role
About the Role
Hays Technology is seeking a Web Analytics Technical Analyst to join the Digital Marketing team of a leading pharmaceutical company. This role involves implementing and maintaining robust web analytics tracking solutions, ensuring data accuracy and compliance with privacy regulations, and transforming data into actionable insights. You will collaborate closely with developers, marketers, SEO specialists, product owners, and legal/compliance teams.
Key Responsibilities
- Implement and maintain web analytics tracking solutions using Adobe Analytics across digital platforms.
- Manage tracking and snippet implementations via tag management and server-side solutions (e.g., MetaRouter).
- Ensure compliance with privacy and data protection regulations through consent framework management.
- Translate business requirements into clear tracking specifications and data layer requirements.
- Collaborate with IT and development teams for implementation, testing, and troubleshooting.
- Perform quality assurance, debugging, and validation of analytics data.
- Analyze website performance, user behavior, and conversion data to identify trends and optimization opportunities.
- Create dashboards and reports using visualization tools (Power BI, Looker Studio) to communicate insights.
- Conduct technical audits related to tracking, tagging, and data quality.
- Provide analytics consultancy and recommendations throughout the website lifecycle.
- Document tracking setups, processes, and best practices.
- Stay updated with analytics, privacy, and digital measurement best practices.
Requirements
- 3+ years of experience in Web Analytics, Digital Analytics, or a similar technical analyst role.
- Strong hands-on experience with Adobe Analytics (implementation, validation, reporting).
- Experience with tag management (pixel implementation) and server-side tracking solutions (e.g., MetaRouter, Adobe Launch).
- Solid knowledge of consent management platforms (especially OneTrust) and privacy-driven tracking.
- Ability to work with data layers, URLs, parameters, and tracking specifications.
- Experience with data visualization and reporting tools (Power BI, Looker Studio).
- Strong understanding of web technologies (HTML, JavaScript, cookies, APIs).
- Experience in paid media campaign tracking and analysis for accurate attribution.
- Strong analytical mindset with attention to data quality and detail.
Desired Skills
- Advanced English proficiency.
- Experience in multi-market or international digital environments.
- Experience automating data extraction and reporting (e.g., Supermetrics).
- Familiarity with website crawling and validation tools (e.g., Screaming Frog).
- Knowledge of digital marketing platforms (Google Ads, SA360, Meta Ads, LinkedIn Ads).
- Ability to explain complex technical topics to non-technical stakeholders.
- Strong documentation and process-oriented mindset.
- Excellent communication and stakeholder management skills.
- Ability to work independently and collaboratively.
- Proactive attitude towards automation, optimization, and continuous improvement.
- Strong problem-solving skills and data-driven decision-making.
What We Offer
- Permanent contract through Hays for a long-term project.
- Possibility of teleworking with 1 office day per month.
- Location: Barcelona - Sant Cugat del Vallès.
- Onsite buffet.
- Flexible hours (Monday to Friday, 8/9 am to 5/6 pm).
- Participation in international projects within a growing company.
Key skills/competency
- Web Analytics
- Adobe Analytics
- Tag Management
- Server-Side Tracking
- Consent Management
- Data Layer
- Data Visualization
- JavaScript
- HTML
- Privacy Regulations
Skills & topics
- Web Analytics
- Adobe Analytics
- Digital Analytics
- Tag Management
- Server-Side Tracking
- Consent Management
- Data Layer
- Data Visualization
- JavaScript
- HTML
- Technical Analyst
- Pharmaceutical Industry
How to get hired
- Tailor your resume: Highlight your 3+ years of Web Analytics experience, specifically mentioning Adobe Analytics, tag management, and consent platforms like OneTrust.
- Showcase technical skills: Emphasize your proficiency in HTML, JavaScript, data layers, and data visualization tools such as Power BI or Looker Studio.
- Demonstrate collaboration: Provide examples of how you've worked with developers, marketers, and legal teams to implement tracking solutions.
- Prepare for interviews: Be ready to discuss your problem-solving approach, data-driven decision-making, and ability to explain technical concepts to non-technical stakeholders.
- Highlight international experience: If applicable, mention any experience in multi-market or international digital environments.
Technical preparation
Master Adobe Analytics implementation and reporting.,Practice tag management and server-side tracking.,Understand data layer and consent frameworks.,Review web technologies like HTML and JavaScript.
Behavioral questions
Describe a complex data challenge you solved.,How do you ensure data accuracy and quality?,Explain a technical concept to a non-technical audience.,How do you manage competing stakeholder priorities?
Frequently asked questions
- What is the work arrangement for the Web Analytics Technical Analyst role at Hays?
- This Web Analytics Technical Analyst position offers a hybrid work arrangement. Employees have the possibility of teleworking, with just one office day per month required at the Barcelona - Sant Cugat del Vallès location.
- What are the primary responsibilities of a Web Analytics Technical Analyst at Hays?
- The primary responsibilities include implementing and maintaining web analytics tracking using Adobe Analytics, managing tag management and server-side solutions, ensuring data privacy compliance, analyzing user behavior, creating reports, and collaborating with various teams.
- What technical skills are essential for this Web Analytics Technical Analyst role?
- Essential technical skills include strong hands-on experience with Adobe Analytics, tag management (pixel implementation), server-side tracking (MetaRouter, Adobe Launch), consent management platforms (OneTrust), data layers, HTML, JavaScript, and data visualization tools like Power BI or Looker Studio.
- What is the required experience level for the Web Analytics Technical Analyst position?
- The role requires proven experience of 3+ years in Web Analytics, Digital Analytics, or a similar technical analyst role. Experience with Adobe Analytics implementation and reporting is crucial.
- What kind of company is Hays partnering with for this Web Analytics Technical Analyst role?
- Hays is partnering with a leading pharmaceutical company that has over 130 years of history, more than 146 subsidiaries globally, and approximately 50,000 employees. Its headquarters are in San Cugat del Vallès.
- What are the benefits of working as a Web Analytics Technical Analyst with Hays?
- Hays offers a permanent contract for a long-term project, the possibility of teleworking, flexible hours, an onsite buffet, and participation in international projects within a constantly growing company.
- How important is English proficiency for the Web Analytics Technical Analyst job?
- Advanced level of English, both written and spoken, is desired for this Web Analytics Technical Analyst role. This is beneficial given the international nature of the projects and the company's global presence.