Product Marketing Go-To-Market Executive
Havas Media Network España
Job Overview
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Job Description
Product Marketing Go-To-Market Executive
We are seeking a dynamic Go-To-Market Executive with a background in digital media trading (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role. This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels. Acting as a strategic business partner, the GTM Executive connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change.
Mission & Responsibilities
Go-To-Market Strategy & Enablement
- Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout).
- Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams.
- Conduct impact assessments and define clear value propositions for each persona (trader, planner, account manager, strategist).
User Education & Adoption
- Own the creation of user guides, playbooks, and step-by-step activation or innovation manuals.
- Deliver autonomous training sessions across teams (live, virtual, or recorded).
- Create demo videos manually or using AI tools to support product launches.
- Facilitate regular FAQ sessions and user office hours.
Knowledge Management & Communication
- Manage and continuously update the product knowledge portal (documentation, release notes, best practices).
- Drive proactive communication on product updates, improvements, and new feature availability.
- Ensure consistency and quality of all user-facing content.
Cross-Functional Collaboration
- Work with engineering, data science, business, and activation teams to ensure product-market fit.
- Support commercial strategy with product demos and strategic pitches when needed.
- Serve as an internal AI Activate or innovation ambassador to elevate literacy and adoption across teams.
Previous Experience & Industry Background
2+ years in digital media trading Media Agency, Trading desk
Key Competencies
- User-Centric Product Thinking
- Media Trading Expertise
- AI & Data Literacy
- Communication & Storytelling
- GTM & Enablement Execution
- Analytical & Problem-Solving Skills
- User Support & Service Orientation
- Cross-Functional Collaboration
- Project & Knowledge Management
- Ownership & Autonomy
Languages: English (Fluent)
Key skills/competency
- Product Marketing
- Go-To-Market Strategy
- Digital Media Trading
- Programmatic Advertising
- Paid Social
- AI/ML Literacy
- Communication Skills
- Enablement
- Cross-Functional Collaboration
- User Education
How to Get Hired at Havas Media Network España
- Tailor your resume: Highlight digital media trading and GTM experience.
- Showcase AI/Data Literacy: Emphasize any experience with AI tools or data analysis.
- Demonstrate communication skills: Provide examples of translating technical concepts.
- Research Havas Media Network: Understand their approach to digital and AI solutions.
- Prepare for interviews: Be ready to discuss product strategy and user enablement.
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