Marketing Coordinator

Marketing Coordinator at Pet Circle

Dogs, cats, budgies, and everything in between – pets deserve the world. They inspire us to be better humans. That’s why Pet Circle has made it its mission to build the most engaged and passionate community of pets and pet parents across the world, and we’re looking for talented teammates to help us achieve it.

Founded in Sydney, our team of 500+ pet obsessives spans Australia, New Zealand, and the Philippines. We’ve scaled to become one of Australia's top five e-commerce companies and the #1 online pet store. But we’re just getting started. Our growth is set to accelerate as we continue to disrupt the way pet parents shop. The pet industry is booming, valued at $15 billion, and online pet retail is expected to grow exponentially in the next five years. This presents a unique career opportunity to be part of our epic growth story.

The Opportunity

As part of the Marketing team, you’ll be integral to building why our customers love us. You will be responsible for building digital content on owned marketing channels, ensuring content is on-brand, accurate, and aligns with the Marketing roadmap. Alongside the Onsite Manager, Retail Media Manager, and CRM team, you will assist in the execution of Marketing campaigns that create brand awareness, drive traffic, and generate sales.

What You’ll Be Doing

• End-to-end execution of Homepage and onsite content, in line with the marketing calendar
• Content planning, wireframing, and landing page builds
• Oversee and deliver trade marketing programs to drive key promotional activity
• Account and client management of retail media campaigns
• CMS build and site-merchandising across collections and landing pages to drive strong conversion across the funnel
• Run A/B tests to drive ongoing optimization of page performance, driving conversions and engagement
• Work closely with the CRM team to create high-performing sales and educational email campaigns
• Perform post-campaign data analysis and reporting

The Ideal Toolbox

• Previous hands-on experience in a Content Management System (CMS)
• Previous experience in Searchandising and landing page optimization
• Experience with project execution from design brief to post-campaign reporting, managing internal and external stakeholders, across concurring projects
• Data-hungry and comfortable diving deep into campaign performance and drawing insights
• Exposure to and experience across email platforms
• Demonstrate the ability to work under pressure, prioritize, and multitask
• Strong attention to detail and ability to manage multiple tasks simultaneously
• Familiarity with SEO-friendly URL structures and website content best practices
• Ability to collaborate with remote or cross-cultural teams

Role Location

We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet-friendly offices (your pet might love coming to the office even more than you). This is subject to change in line with business requirements.

Juicy Perks

• Heaps of development opportunities - stretch projects, focus groups & secondments
• Flexible working environment
• Up to 50% employee discount
• Product sample giveaways
• Pawrental leave and wellbeing leave
• Team charity volunteer days
• Classpass subsidy

Why Join?

We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry - it’s pretty exciting stuff. Here’s what we stand for:

• We’re better together
• We operate with humble hearts and hungry minds
• Pets matter; so pets and pet parents always have a seat at our table
• We’re instinctively curious. Always Belong at Pet Circle

Our unique perspectives and expertise are our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.

Key skills/competency

• Content Management System (CMS)
• Searchandising
• Landing Page Optimization
• A/B Testing
• Data Analysis
• Email Marketing
• SEO Best Practices
• Project Management
• Stakeholder Management
• Digital Campaign Execution