Senior Director, Creative Director (Direct-to-Consumer)
Hasbro · Boston, MA
- On site
- Full-time
- $250,000 / year
- Boston, MA
Job highlights
- Lead creative vision for DTC ecommerce.
- Shape fan experiences and brand storytelling.
- Collaborate with cross-functional teams.
- Utilize data for continuous improvement.
- Drive commerce through inspired design.
About the role
Senior Director, Creative Director (Direct-to-Consumer) at Hasbro
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
We believe a digital storefront can be as immersive and powerful as the brands behind it.
At Hasbro and Wizards of the Coast, we're building fan experiences that don't just sell - they inspire. We're looking for a Sr. Director, Creative Director who can define, champion, and deliver the creative vision for our DTC businesses on a shared ecommerce platform, bringing some of the world's most beloved IP to life in commerce.
Our team starts with a deep understanding of the fan and the customer - using insights, behavioral data, and performance signals to shape storefront experiences designed to convert. This role defines how our properties come to life across homepage storytelling, merchandising strategy, launch moments, and fan engagement across multiple DTC businesses and IP portfolios.
This is a hybrid role requiring three days per week in our Boston, MA office.
What You'll Do
Great commerce starts with knowing the customer. In this role, our team sets the creative vision across multiple DTC businesses, establishes a distinct storefront identity for each property, and translates marketing direction into storytelling that converts. The frameworks that keep every launch and product story clear, purposeful, and on-brand - that's what this role owns. We value leaders who move fluidly between strategy and execution, guiding teams across merchandising, content, and design while making sure every decision maps back to platform and business goals.
We test, learn, and improve - continuously. Our team connects creative direction to measurable outcomes and uses data and customer insights to refine the fan experience over time. We do our best work together, and this role collaborates closely with Marketing, Product, Design, Engineering, and senior leadership to bring fans closer to the stories they love!
Basic Qualifications
- 12 or more years of creative leadership in DTC, ecommerce, digital media, entertainment, or consumer brands
- Ownership of end-to-end digital storefront creative strategy, including translating marketing direction into commerce-driven experiences
- Understanding of mobile-first and responsive digital environments
- Analytical mindset with the ability to translate data, customer insights, and performance outcomes into creative strategy
- Experience implementing test-and-learn operating models in ecommerce environments
- Executive presence with the ability to influence senior stakeholders
- Experience leading multidisciplinary teams
Preferred Qualifications
- Experience building storefront identities within franchise-driven or IP-led ecosystems on a shared commerce platform
- Comfort operating in lean, high-accountability team structures
- Familiarity with enterprise ecommerce platforms such as Salesforce Commerce Cloud
- Experience partnering closely with Marketing organizations at scale
Equal Opportunity / Affirmative Action Employer
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.
Pay Transparency
The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Pay Range: $184,300 USD - $315,000 USD
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Key skills/competency
- Creative Direction
- DTC Strategy
- Ecommerce Platforms
- Brand Storytelling
- Merchandising Strategy
- Digital Marketing
- Team Leadership
- Customer Insights
- Performance Analysis
- IP-Led Ecosystems
Skills & topics
- Creative Director
- Senior Director
- DTC
- Ecommerce
- Digital Marketing
- Brand Management
- Storytelling
- Leadership
- Consumer Brands
- Hasbro
How to get hired
- Tailor your resume: Highlight creative leadership, DTC/ecommerce experience, and IP brand management.
- Showcase your portfolio: Emphasize end-to-end digital storefront strategy and execution.
- Demonstrate leadership: Provide examples of leading multidisciplinary teams and influencing stakeholders.
- Prepare for interviews: Discuss how you translate marketing into commerce and use data.
- Understand the culture: Research Hasbro's mission and values around play and storytelling.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the Senior Director, Creative Director role at Hasbro?
- The Senior Director, Creative Director at Hasbro is responsible for defining and delivering the creative vision for the company's Direct-to-Consumer (DTC) ecommerce businesses. This involves translating marketing strategies into compelling storefront experiences that bring beloved intellectual properties (IP) to life and drive conversions.
- What are the key responsibilities for this Creative Director role at Hasbro?
- Key responsibilities include setting the creative vision for multiple DTC businesses, establishing distinct storefront identities, translating marketing direction into conversion-focused storytelling, guiding merchandising, content, and design teams, and ensuring all creative decisions align with platform and business goals.
- What qualifications are essential for the Senior Director, Creative Director position?
- Essential qualifications include 12+ years of creative leadership in DTC, ecommerce, digital media, entertainment, or consumer brands, ownership of end-to-end digital storefront creative strategy, understanding of mobile-first design, an analytical mindset, experience with test-and-learn models, executive presence, and team leadership skills.
- How does Hasbro approach data and customer insights in this role?
- Hasbro emphasizes a data-driven approach. The team uses insights, behavioral data, and performance signals to shape storefront experiences, refine fan engagement, and ensure creative direction leads to measurable outcomes and continuous improvement.
- What is the work arrangement for the Senior Director, Creative Director role?
- This is a hybrid role, requiring employees to be in the Boston, MA office three days per week, with two days offering flexibility for remote work.
- What is the salary range for the Senior Director, Creative Director position at Hasbro?
- The pay transparency range for this role is $184,300 USD to $315,000 USD annually. Actual compensation will vary based on experience, skills, location, and market conditions.
- Does Hasbro offer additional compensation or benefits for this role?
- Yes, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Hasbro also offers a comprehensive benefits package including health & wellness, time off, financial well-being, and learning opportunities.