Digital Games Marketing Intern

Digital Games Marketing Intern at Hasbro

Hasbro is a leading games, IP, and toy company committed to creating joy and community through play. With 165 years of expertise, Hasbro reaches over 1 billion fans globally through physical and digital games, video games, toys, and various entertainment forms. The company's franchise-first approach unlocks value from iconic IP like MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, NERF, TRANSFORMERS, and PLAY-DOH, as well as premier partner brands.

Hasbro is consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and a Brand that Matters by Fast Company.

2026 Digital Games Marketing Internship

At Wizards of the Coast, a Hasbro subsidiary, we connect people worldwide through play and imagination. We're expanding our worlds across new platforms and audiences with genre-defining games like Magic: The Gathering® and Dungeons & Dragons®, and a growing portfolio of Digital Games, including upcoming titles like EXODUS and WARLOCK.

The Digital Games Marketing team leads global campaign strategy and execution for these video game titles. As a Digital Games Marketing Intern, you will support campaign initiatives, contribute to creative discussions, and gain hands-on experience bringing major game releases to market.

This internship is based out of Burbank, CA and follows a hybrid schedule, requiring three days per week (Tuesday–Thursday) in the office.

The Internship Experience

Hasbro’s Summer Internship Program provides a behind-the-scenes look at how a global play and entertainment company operates, offering the opportunity to make a real impact. Interns are fully embedded on their teams, trusted to own meaningful business projects aligned to team priorities. You’ll contribute to valuable work while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning.

What You Will do as a Digital Games Marketing Intern

• Report to and support the Brand Marketing team to gain exposure to global campaign planning and launch processes.
• Lead a defined, community-focused project from planning through execution and recap, with guidance from the team.
• Assist in developing campaign materials including marketing briefs, presentations, timelines, and post-campaign recaps.
• Provide thoughtful feedback on creative assets, partnerships, and marketing activations during internal review processes.
• Participate in internal creative and campaign reviews, contributing feedback on assets, partnerships, and activations.
• Support the Social Media team, including copywriting, content planning, community monitoring, and trend research.
• Maintain shared trackers and planning tools to help keep campaign work organized and on schedule.

What You Will Bring (Required Qualifications/skills/competencies)

• Currently pursuing an undergraduate degree in Marketing, Communications, Business, Entertainment, or a related field.
• Interest in video games, entertainment marketing, or interactive storytelling.
• Ability to manage multiple assignments in a fast-paced environment.

Nice to Have

• Exposure to video game marketing or entertainment launches through coursework, projects, or internships.
• Deep understanding of online communities and social platforms, including Discord, Reddit, TikTok, and YouTube.
• Experience supporting social media, influencer, or digital marketing initiatives.
• Familiarity with Wizards of the Coast brands, including Dungeons & Dragons®.

By the end of the program, interns leave with tangible accomplishments, a clear understanding of how their work creates value, and meaningful exposure to what a full-time, entry-level role at Hasbro could look like, positioning them well for potential future opportunities.

Program Details

• Interview Timeline: March – April
• Summer Internship Program Dates: Start: Early June (target June 8), End: Late August (target August 21)
• Commitment: Full-time (40 hours/week)
• Compensation: Rates vary based on year in school, degree program, and office location. Final rates communicated during offer process.
• Location: This internship will be located in Hasbro's Burbank, CA office and will follow a hybrid schedule, onsite Tues, Wed, and Thurs.

Internship Perks

In addition to competitive pay and meaningful work, Hasbro interns enjoy a range of perks designed to support well-being, connection, and growth:

• Employee product discounts across Hasbro brands.
• Paid time off, including a fully paid company-wide summer break in August.
• Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program.
• Access to learning and development resources throughout the summer.
• Opportunities to connect with fellow interns and employees across the company.

These benefits are part of our commitment to creating an inclusive, supportive, and engaging experience for early career talent.

Why Hasbro

Hasbro internships are designed as a launchpad for early career talent. Interns are given meaningful responsibility, exposure to senior leaders, and opportunities to explore long-term career paths within the company. Strong performance may lead to consideration for return or full-time roles.

Key skills/competency

• Digital Marketing
• Campaign Strategy
• Social Media Management
• Content Planning
• Community Engagement
• Video Game Marketing
• Marketing Briefs
• Creative Feedback
• Project Coordination
• Trend Research