Channel Partner Marketing Manager
@ Harvard Business Publishing

Gurugram, Haryana, India
$120,000
On Site
Full Time
Posted 13 hours ago

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XXXXXXXXXX XXXXXXXXX XXXXXX******* @harvardbusinesspublishing.com
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Job Details

Overview

Harvard Business Publishing (HBP) is the leading destination for innovative management thinking. The mission is to unlock the leader in everyone. Join the Strategic Partnerships team at HBP Corporate Learning Marketing to build and execute a comprehensive marketing program for Channel Partners in the corporate market.

The Opportunity

The Channel Partner Marketing Manager is responsible for adapting existing marketing programs for global channel partners, designing tailored initiatives, and creating a scalable channel partner marketing program with tiered entitlements and GTM alignment mechanisms.

What You’ll Do

  • Develop and execute a comprehensive marketing program for corporate channel partners.
  • Adapt HBP marketing assets for partner use, including decks, thought leadership and webinars.
  • Design co-marketing initiatives with key partners, including joint events and campaigns.
  • Create a scalable marketing program with tiered partner entitlements.
  • Implement GTM alignment mechanisms using lead scoring, referral tracking and campaign performance metrics.
  • Serve as the primary marketing contact for channel partners to provide strategic guidance and support.
  • Collaborate with various teams to ensure consistency in messaging and execution.
  • Monitor and analyze program effectiveness with data-driven recommendations.
  • Develop a repository for partner marketing materials and resources.
  • Keep updated with industry trends and best practices in channel marketing.

What You’ll Bring

  • 5+ years in B2B marketing with a focus on channel or partner marketing.
  • Experience in corporate learning, SaaS, or professional services environments.
  • Proven ability to build programs from scratch and execute them efficiently.
  • Deep understanding of go-to-market partnerships and co-selling workflows.
  • Strong project management and communication skills.
  • Proficiency with marketing automation tools, CRM systems, and partner platforms.
  • A passion for empowering partners through impactful marketing.

What We Offer

HBP offers a competitive compensation and benefits package, career development programs, education reimbursement, and early-release Summer Fridays in an inclusive, trust-based culture.

Key Skills/Competency

  • B2B Marketing
  • Channel Marketing
  • GTM Alignment
  • Corporate Learning
  • Partner Enablement
  • Marketing Automation
  • CRM Systems
  • Strategic Partnerships
  • Data Analysis
  • Project Management
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How to Get Hired at Harvard Business Publishing

🎯 Tips for Getting Hired

  • Customize your resume: Highlight B2B and channel marketing expertise.
  • Showcase project work: Detail scalable program experiences.
  • Emphasize collaboration: Provide examples of cross-team success.
  • Prepare quantifiable results: Include data-driven marketing outcomes.

📝 Interview Preparation Advice

Technical Preparation

Review CRM and marketing automation tools.
Study GTM alignment and lead scoring methods.
Practice creating tiered marketing frameworks.
Analyze data to drive program improvements.

Behavioral Questions

Discuss collaboration in cross-functional teams.
Explain managing competing priorities effectively.
Detail experience building programs from scratch.
Describe problem solving in challenging projects.

Frequently Asked Questions