Web Strategy & SEO Lead

Web Strategy & SEO Lead at Harness

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more.

As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle.

Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform.

Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency.

With a global team across 14 offices and 25 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster.

Position Summary

Harness is looking for a highly strategic Web Strategy & SEO Lead to own the global website experience and organic discoverability strategy for Harness.com. This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth — and is responsible for ensuring Harness is discoverable across traditional search engines and emerging AI-driven discovery surfaces (LLMs, answer engines, zero-click experiences).

You will act as the single-threaded owner of website strategy and organic growth: setting direction, defining standards, prioritizing initiatives, and orchestrating execution across internal partners and external vendors. While you will be fluent in Webflow and modern web tooling, this role is not focused on day-to-day publishing or ticket execution. Instead, it is accountable for outcomes: traffic quality, discoverability, conversion, and pipeline impact.

This is not a “ticket taker” role. This is a strategic owner role for someone who thrives on clarity, leverage, and measurable impact.

About The Role

Web Strategy & Ownership

• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
• Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
• Continuously evolve the website to reflect product launches, positioning updates, and market trends.

SEO & Discoverability

• Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google SGE, ChatGPT, Perplexity, Claude).
• Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization.
• Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
• Lead keyword strategy, content gap analysis, and competitive audits — with increasing emphasis on intent, topics, and entities over pure keyword volume.
• Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
• Own performance measurement across classic SEO metrics and emerging indicators of AI discoverability (citations, visibility, zero-click exposure).
• Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.

Web Production & Execution

• Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards.
• Ensure Webflow is used as a scalable, performant growth platform.
• Partner with design, engineering, and external vendors to ship new site experiences, templates, and technical improvements.
• Oversee execution of site updates and launches, ensuring speed, accessibility, SEO hygiene, and brand consistency.
• Set clear processes and prioritization for web work.

Conversion & Performance Optimization

• Optimize key conversion paths across the site (product pages, solutions, resources, demos).
• Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
• Partner with demand gen on landing pages and campaign experiences.

About You

• 6+ years of experience in web production, SEO, or digital marketing in a B2B SaaS or tech environment.
• 1+ years of experience in WebFlow CMS specifically. Deep familiarity with modern CMS platforms and web tooling.
• Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
• Proven experience owning and operating a high-traffic, high-impact website.
• Strong hands-on SEO expertise (technical, on-page, and content).
• Strong understanding of B2B buyer journeys and how websites support demand generation.
• Comfortable working with data and analytics to guide decisions.
• Highly organized, detail-oriented, and able to balance strategy with execution.
• A proactive operator who sees problems, proposes solutions, and drives them to completion.

Nice to Have

• Experience in DevOps, cloud, or developer-focused products.
• Familiarity with marketing automation, personalization, or experimentation tools.
• Experience partnering with global teams and supporting international sites.
• Basic HTML/CSS knowledge or comfort working closely with developer.

What you will have at Harness

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement

Key skills/competency

• Web Strategy
• SEO/AEO
• Content Architecture
• Organic Growth
• Webflow CMS
• B2B SaaS Marketing
• Conversion Rate Optimization
• Google SGE
• LLM Optimization
• Technical SEO