Paid Social Specialist

About HARMONY TALENT

HARMONY TALENT is a leading Spanish advertising and digital marketing group. It integrates various specialized agencies to offer comprehensive solutions in marketing, sales, digital strategy, and technology. With an international presence and over 500 professionals, the group is headquartered in Madrid.

The Role: Paid Social Specialist

We are seeking a Paid Social Specialist to join our team in Valencia. This is a full-time, hybrid position where you will lead projects for a significant client account. We are looking for an expert with at least 2 years of experience in managing and optimizing digital marketing campaigns, specifically for clients focused on lead generation in sectors such as education, insurance, banking, and energy.

Responsibilities

• Create campaigns across major social media platforms including Meta, TikTok, LinkedIn, and Pinterest.
• Optimize advertising campaigns on various social platforms to maximize performance.
• Ensure the achievement of defined objectives and Key Performance Indicators (KPIs).
• Generate status and executive reports on project evolution and campaign performance.
• Engage in active communication with internal teams involved in joint client projects.
• Serve as the primary client interlocutor, reporting on campaign progress and proposing new improvements.
• Stay abreast of new trends and functionalities to continuously improve client business results.

Requirements

• 2+ years of experience managing Paid Social campaigns for lead generation clients (e.g., education, insurance, banking, energy).
• Advanced proficiency with Meta Business Manager and TikTok Ads Manager.
• Medium to high knowledge of Advantage+ and Smart+ solutions on Meta and TikTok platforms.
• Valuable experience in activating campaigns on LinkedIn, with particular relevance to lead generation.
• Ability to review and troubleshoot pixel or product catalog incidents.
• Basic knowledge of incrementality, measurement in Google Analytics 4 (GA4), and A/B testing on advertising platforms.
• Proficiency in GSUITE and familiarity with generative AI environments like Gemini.
• Basic knowledge of creating dashboards in tools such as Looker Studio.
• Basic handling of ad-serving tools, especially Google Campaign Manager.
• Strong client communication skills.
• Excellent analytical and reporting capabilities.
• Developed interpersonal and organizational skills.
• Proactive and autonomous work ethic.
• B2+ English level.
• Knowledge of other paid media platforms is a plus.

Key skills/competency

• Paid Social
• Lead Generation
• Campaign Optimization
• Meta Ads
• TikTok Ads
• Reporting
• Client Communication
• Data Analysis
• Digital Marketing
• Platform Management