Manager Digital Marketing - Email Marketing & Marketing Automation

About Hapag-Lloyd AG

With a fleet of 313 modern container ships and a total transport capacity of 2.5 million TEU, Hapag-Lloyd is one of the world’s leading liner shipping companies. In the Liner Shipping segment, the Company has around 14,000 employees and 400 offices in 140 countries. Hapag-Lloyd has a container capacity of 3.7 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 133 liner services worldwide ensure fast and reliable connections between more than 600 ports on all the continents. In the Terminal & Infrastructure segment, Hapag-Lloyd has equity stakes in 21 terminals in Europe, Latin America, the United States, India and North Africa. Around 3,000 employees are assigned to the Terminal & Infrastructure segment and provide complementary logistics services at selected locations in addition to the terminal activities.

Role Overview

This Manager Digital Marketing - Email Marketing & Marketing Automation role focuses on owning and continuously optimizing the Marketing Automation Platform. You will drive scalable, personalized customer communication across digital channels. Key responsibilities include designing and executing email and webinar campaigns, building lead funnel and lead-scoring/nurturing processes, and strengthening Marketing–Sales alignment through clear guidelines and trainings. The position also covers Marketing customer data architecture, enrichment, reporting/dashboarding, and managing a technical roadmap in collaboration with Sales, Customer Service, Product, IT, and external partners.

Responsibilities

• Take ownership of, maintain, and continuously optimize the Marketing Automation Platform.
• Further develop marketing automation processes to enhance the long-term effectiveness of personalized customer communication.
• Develop, manage, and optimize lead funnel management (MQL to SQL) along the customer journey to enable activity-based communication that drives customer engagement, loyalty, and lead generation.
• Plan and execute email marketing strategies (batch, trigger-based, nurturing, and lead-scoring campaigns) and webinars for our digital products, in close collaboration with Sales and Customer Service teams.
• Take responsibility for the architecture and quality of marketing customer data and develop data enrichment strategies to enable data-driven, customer-centric marketing.
• Manage the technical development roadmap, ensuring data quality and compliance with regulatory and GDPR standards.
• Define and develop reports and dashboards to measure and optimize database size, health, and lead management efficiency.
• Collaborate closely with Performance Marketing on end-to-end reporting (including MQL and SQL metrics) and with Product Marketing on content creation.
• Manage and coordinate external service providers.

Qualifications

• A completed university degree in Business, Marketing, Media, or a comparable qualification with 4-5 years of experience in a similar role within an international and/or B2B environment.
• Proven hands-on experience with marketing automation, particularly Marketo or similar tools; Salesforce knowledge is a plus.
• Strong data affinity and experience with common web analytics tools (e.g., Google Analytics), as well as business intelligence and data visualization tools (e.g., Qlik, Looker).
• Experience with tracking tools, landing page tools, and basic HTML skills.
• Strong analytical skills with the ability to transform complex data into meaningful, business-relevant insights.
• Experience in developing concepts and strategies, as well as expertise in project management and stakeholder management.
• A communicative team player with strong customer focus, understanding of customer needs and trends, and a solid grasp of target audiences.
• A proactive self-starter who works independently and goal-oriented, assertive, and able to build genuine partnerships.
• Fluent in English and German, both spoken and written.

We Offer

• The opportunity to introduce solutions that you are individually convinced of, and to constantly take on fresh challenges with a distinguished level of responsibility.
• Excellent career development opportunities, supported by a spacious range of training and development courses.
• Competitive remuneration (13 salaries plus vacation pay) and various additional benefits with a financially healthy company.
• A minimum of 28 days of vacation, flextime, capital-forming benefits, company pension plan.
• Company restaurant with everyday fluctuating, great-quality dishes to choose from as well as coffee bar.
• Centrally located between the main train station and Jungfernstieg as well as subsidized public transportation.
• Blended work model: 3 days a week at our headquarters in the heart of Hamburg and 2 days a week of mobile work.
• Health and company sports programs (e.g. yoga, sailing, company doctor, etc.) as well as bicycle leasing.

Key skills/competency

• Marketing Automation
• Email Marketing Strategy
• Lead Nurturing
• Marketo
• Salesforce
• Google Analytics
• Data Visualization
• GDPR Compliance
• Project Management
• Stakeholder Management