Social Media Manager Sport & Sponsoring (m/w/d)
HanseMerkur · Hamburg, Hamburg, Germany
- On site
- Full-time
- €60,000 / year
- Hamburg, Hamburg, Germany
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Job highlights
- Manage social media for sports sponsorships.
- Create engaging content for various platforms.
- Engage with fans and analyze performance.
- Collaborate with sports partners and agencies.
- Develop creative content ideas for sports.
About the role
Social Media Manager Sport & Sponsoring
Sport inspires millions, creates emotional moments, and we are right in the middle of it. As the main sponsor of Hamburger SV (men, women, youth, YoungFans, as well as athletics and eSports), the German Golf Association, and the HanseMerkur VALORANT Challengers DACH, the most important league in German-speaking countries, and our own eSports team, we are active in many sports. We also engage in Padel, Ski Jumping, and other disciplines as a sponsor.
If you don't just follow sports but recognize stories and turn them into content that excites fans, then you are in the right place with us.
Your Responsibilities
- You will be responsible for your own channels related to our sponsoring activities. This primarily includes:
- Development of creative content formats and storylines for Reels, Stories, photos, and text posts around our sports partnerships
- Planning, implementation, and editing of video content, interviews, and behind-the-scenes at partners' locations (e.g., at games, tournaments, or events)
- Conducting internal shoots with HanseMerkur employees related to sponsoring activities
- Responsible handling of external competitions
- Community management and active interaction with fans
- Analysis of the performance of our content and further development of formats
- Active observation of the sporting situation of partners to create and publish suitable content
- Exchange with clubs, associations, athletes, agencies, and internal teams (especially Sponsoring, Social Media, Advertising, and Brand)
- Close collaboration with external video service providers: creating concepts, briefings, and organizing joint shoots
Your Profile
- Completed degree or training in the field of sports, media, communication, marketing, or social media
- At least 5 years of relevant experience in social media management or content production, ideally in sponsoring communication or at club/association level
- Great interest in sports. Ideally, you are familiar with football, golf, eSports, and other sports
- Confident and professional demeanor in dealing with professional athletes, officials, and partners, as well as experience in conducting interviews
- Experience in planning and creating social media content
- Knowledge in video shooting and video editing
- Confident use of Instagram and X and their Ads Managers
- Enjoy being in front of the camera yourself
- Creativity and a feel for trends in sports and on social media
- Structured way of working and initiative
- Willingness to also work on-site at sports events (sometimes in the evenings or on weekends)
- Fluent German language skills
What We Offer You
- As one of Hamburg's top employers, we have a lot to offer you! This includes, for example:
- Exciting insights into sports and direct access to clubs and events
- The opportunity to implement your own content ideas
- A secure job in an established, award-winning brand company
- Individual further training and development opportunities
- An open, collegial, and Hanseatic corporate culture
- A comprehensive benefits package including operational health management, own employee restaurant, company pension plan, etc.
- Central location at Hamburg-Dammtor, subsidized HVV Deutschlandticket
Let's focus on quality in life and work together.
Are you interested?
Then we look forward to receiving your application, including work samples or examples from social media. In your application, briefly tell us what content idea you would implement for our sports channels on Instagram.
Then we look forward to your application! Your contact person is Ms. Gianna-Emilia Mikeska, Email: giannaemilia.mikeska@hansemerkur.de. HanseMerkur promotes equal opportunities as an employer and lives them. We look forward to every application, and all interested parties are welcome, regardless of gender, age, origin, nationality or ethnic affiliation, religion, disability or sexual orientation. Due to a trusting cooperation with selected recruitment agencies, we point out that profiles sent unsolicited by recruitment agencies will not be considered by us unless a corresponding framework agreement exists. Unsolicited profiles do not give rise to any claims for commission, even in the event of hiring. We also ask you to refrain from telephone and written inquiries. Please apply exclusively online and with PDF documents by using the "Apply Now!" button.
Key skills/competency
- Social Media Management
- Content Creation
- Video Production
- Community Management
- Sports Marketing
- Sponsoring Communication
- Social Media Strategy
- Digital Marketing
- Campaign Management
- Performance Analysis
Skills & topics
- Social Media Manager
- Sports Marketing
- Content Creation
- Sponsoring
- Digital Marketing
- Community Management
- Video Production
- Social Media Strategy
- Hamburg Jobs
- Marketing Communications
How to get hired
- Tailor your resume: Highlight social media, content creation, and sports experience. Quantify achievements.
- Showcase your portfolio: Include work samples or examples of social media content, especially for sports.
- Address the prompt: Clearly explain your content idea for Instagram in your application.
- Network and apply online: Connect with the hiring manager, Ms. Gianna-Emilia Mikeska, if appropriate, and submit your application via the "Apply Now!" button.
- Prepare for interviews: Be ready to discuss your creative process, understanding of sports trends, and community engagement strategies.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Social Media Manager Sport & Sponsoring role at HanseMerkur?
- The primary focus is managing social media channels for HanseMerkur's sports sponsorships, developing creative content, engaging with fans, and analyzing performance to enhance brand visibility in the sports and sponsoring landscape.
- What kind of sports experience is preferred for this Social Media Manager position?
- While a broad interest in sports is essential, the role ideally prefers candidates familiar with football, golf, and eSports, given HanseMerkur's sponsorship activities in these areas.
- What are the expectations for content creation in this Social Media Manager role?
- You will be expected to develop creative content formats and storylines for various platforms like Reels and Stories, plan and execute video content, conduct interviews, and create engaging posts around sports partnerships.
- Is on-site presence required for the Social Media Manager role at HanseMerkur?
- Yes, the role requires willingness to work on-site at sports events, which may include evenings and weekends, to capture live content and engage with partners directly.
- What is the required experience level for the Social Media Manager Sport & Sponsoring role?
- The ideal candidate has at least 5 years of relevant experience in social media management or content production, preferably within sponsoring communication or at a club/association level.
- How should I submit my application for the Social Media Manager position at HanseMerkur?
- You should apply exclusively online through the 'Apply Now!' button, submitting your application as PDF documents. Include work samples or social media examples and a brief content idea for Instagram.
- Who is the contact person for the Social Media Manager Sport & Sponsoring job at HanseMerkur?
- The contact person for this role is Ms. Gianna-Emilia Mikeska. You can reach her via email at giannaemilia.mikeska@hansemerkur.de.
- Does HanseMerkur offer opportunities for professional development for this Social Media Manager role?
- Yes, HanseMerkur offers individual further training and development opportunities, supporting your growth within the company.