Product Marketing Manager
Hammer Media · Austin, TX
- On site
- Full-time
- $120,000 / year
- Austin, TX
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Job highlights
- Drive GTM strategy for Dollarwise and Calebhammer.com.
- Bridge marketing and product teams for campaigns.
- Identify market gaps and product opportunities.
- Validate product-market fit for financial tools.
- Align marketing initiatives with growth targets.
About the role
About Hammer Media
Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit. In just three years, we’ve built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views! Our mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools. By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future. Join us as we build the ultimate ecosystem for financial literacy and long-term growth.About the Role
We are looking for a hyper-analytical, driven Marketing Product Manager to own the marketing lifecycle for Dollarwise and all products across Calebhammer.com. Reporting directly to the VP of Marketing, you will act as the critical bridge between our marketing engine and the Product Managers driving our platforms. If you obsess over finding true product-market fit, hunting down market gaps, and taking tools from ideation to an explosive launch, this is exactly where you belong.What You'll Do:
- Drive the Go-To-Market (GTM) Strategy: Spearhead the creation, launch, and ongoing promotion of new products and features across both the Dollarwise app and Calebhammer.com
- Bridge Marketing and Product: Partner closely with the Product Managers for Dollarwise and Calebhammer.com to translate technical roadmaps and feature updates into high-converting, user-centric marketing campaigns
- Hunt for Opportunities: Obsessively research our audience and the broader FinTech landscape to uncover product gaps, untapped markets, and solutions our users desperately need
- Validate Product-Market Fit: Define, test, and relentlessly iterate on Product-Market Fit (PMF) to ensure every feature we build solves a real, painful financial problem for our audience
- Align with Leadership: Work directly under the VP of Marketing to ensure all product marketing initiatives directly feed into our aggressive top-line growth and user acquisition targets
Who You Are:
- Relevant Experience: Proven track record in Product Marketing, Product Management, or a similar growth-focused role ideally within: FinTech, consumer apps, or rapidly scaling creator-led brands
- Research Obsession: A deep, unrelenting love for market research. You don't guess; you look at the data, talk to users, and prove what works
- Strategic Vision: A sharp eye for spotting product gaps and the strategic chops to propose actionable ways to fill them
- End-to-End Execution: Hands-on experience in bringing products to life. You know exactly what it takes to build the hype, launch the feature, and sustain the promotion
- Cross-Functional Collaboration: Exceptional communication skills with the ability to work seamlessly alongside both marketing leadership and technical product teams
- Cultural Fit: A no-nonsense, high-energy attitude. You thrive in a fast-paced environment and have a genuine passion for personal finance and helping people better their lives
Why Join Us? (The Perks):
We are an in-office team in East Austin because we believe the best ideas happen when we’re in the same room. Our culture is high-energy, collaborative, and focused on radical accountability.- Relocation Assistance: Not in Austin? No problem. We provide a relocation package to help the right candidate join us here
- Awesome Office & Team: Work from our East Austin office with a stocked snack bar, catered lunches, and a team that actually likes spending time together
- Unlimited PTO: We trust you to manage your time and your results
- Health & Wealth: 100% coverage for employee health, dental, and vision, plus a 401(k) with a company match
- Lunch & Events: Lunch stipend and quarterly team-building activities (we go big on our events)
- Pet-friendly: There’s a good chance you’ll be greeted by a few wagging tails when you walk through the door
Key skills/competency
- Product Marketing
- Go-To-Market Strategy
- Product Management
- FinTech
- Growth Marketing
- Market Research
- User Acquisition
- Cross-Functional Collaboration
- Strategic Planning
- Product Launch
Skills & topics
- Product Marketing Manager
- Marketing
- Product Management
- FinTech
- Go-To-Market Strategy
- Growth Marketing
- Market Research
- User Acquisition
- Product Launch
- Digital Media
How to get hired
- Tailor your resume: Highlight product marketing and FinTech experience.
- Showcase data skills: Emphasize market research and analytical abilities.
- Demonstrate execution: Provide examples of successful product launches.
- Research Hammer Media: Understand their brand and mission for interviews.
- Prepare for analytics: Be ready to discuss GTM strategies and PMF.
Technical preparation
Familiarize with GTM frameworks.,Analyze FinTech market trends.,Practice user research methodologies.,Map product features to user needs.
Behavioral questions
Describe a product launch challenge.,How do you validate product-market fit?,Share an example of market gap discovery.,How do you collaborate with product teams?
Prefer to apply the usual way?
Heads up — most applicants to a cold posting never hear back. Get paid remotely in the meantime.
Frequently asked questions
- What is Hammer Media's mission for the Product Marketing Manager role?
- Hammer Media's mission for this role is to drive the go-to-market strategy for Dollarwise and Calebhammer.com, bridging marketing and product, identifying market gaps, and validating product-market fit to achieve aggressive growth and user acquisition targets.
- What specific experience is Hammer Media seeking for the Product Marketing Manager?
- Hammer Media is seeking candidates with a proven track record in Product Marketing or Product Management, ideally within FinTech, consumer apps, or creator-led brands, with a strong emphasis on market research and end-to-end product execution.
- How does Hammer Media foster collaboration for this Product Marketing Manager position?
- Hammer Media fosters collaboration by requiring an in-office team in East Austin, believing in the power of in-person idea exchange. This Product Marketing Manager will work closely with Product Managers and marketing leadership.
- What are the key responsibilities of the Product Marketing Manager at Hammer Media?
- Key responsibilities include spearheading GTM strategy, translating product roadmaps into marketing campaigns, conducting market research to find opportunities, validating product-market fit, and aligning initiatives with leadership for growth.
- What makes Hammer Media a unique place to work for a Product Marketing Manager?
- Hammer Media is a fast-growing digital media company with a strong brand presence (Caleb Hammer). They offer a high-energy, collaborative in-office culture in East Austin, excellent benefits, unlimited PTO, and a passion for financial literacy.
- Does Hammer Media offer relocation assistance for the Product Marketing Manager role?
- Yes, Hammer Media offers relocation assistance to help the right candidate join their in-office team in East Austin, making it easier for those not currently in the area to accept the role.
- What kind of environment can a Product Marketing Manager expect at Hammer Media?
- A Product Marketing Manager at Hammer Media can expect a high-energy, collaborative, and fast-paced environment focused on radical accountability. The company values in-office interaction and a genuine passion for personal finance.