Head of Marketing

About Hamilton Lane

Hamilton Lane is actively expanding its team to meet the demands of a growing client base. The company's foundation rests on collaboration, teamwork, and integrity, with employees committed to excellence and ethical conduct. Hamilton Lane invests in its people, clients, partner relationships, and the technology essential for maintaining a competitive edge in an environment that fosters innovation.

What We Do

As a recognized global leader in providing Private Markets Solutions, Hamilton Lane manages approximately $140.9 billion in discretionary assets and oversees an additional $845.3 billion in non-discretionary assets as of June 30, 2025.

The Opportunity

Hamilton Lane is seeking a strategic and results-oriented Principal, Head of Marketing, to lead the firm’s global marketing function. This pivotal role holds full accountability for a 25-person team, encompassing channel marketing, product marketing, design, editorial/content, digital marketing, and events. The ideal candidate will possess a strong blend of institutional credibility, creativity, operational rigor, and a commercial mindset to elevate the Hamilton Lane brand and accelerate growth across all client segments. This leader will be instrumental in defining the vision, structure, and operating model for marketing, ensuring seamless alignment with business priorities, investment strategies, distribution, and client experience.

Your Responsibilities Will Be To

Marketing Strategy & Leadership

• Own and evolve Hamilton Lane’s global marketing strategy to support firm-wide growth objectives across private wealth, institutional, and product platforms.
• Act as a strategic partner to senior leadership, investment teams, distribution, and product, translating business priorities into high-impact marketing initiatives.
• Lead, inspire, and develop a 25-person, multi-functional marketing organization, fostering a culture of accountability, collaboration, creativity, and continuous improvement.

Brand & Thought Leadership

• Steward the Hamilton Lane brand globally, ensuring consistency, clarity, and differentiation across all touchpoints.
• Partner with Corporate Communications to ensure consistent messaging, positioning, and narrative development.
• Elevate the firm’s thought leadership and content strategy to reinforce market leadership in private markets.

Channel & Product Marketing

• Lead channel marketing strategy across institutional, private wealth, and intermediary channels, ensuring targeted, effective go-to-market execution.
• Oversee product marketing, including positioning, launch strategy, sales enablement, and lifecycle marketing for all investment offerings.
• Partner closely with distribution teams to drive demand generation and support pipeline growth.

Content, Design & Editorial

• Oversee editorial, content development, and design functions to ensure high-quality, on-brand, and impactful storytelling across all media.
• Ensure marketing materials, presentations, and communications meet the highest standards of quality, clarity, and sophistication.

Digital Marketing & Marketing Technology

• Own the digital marketing strategy, including website, email, marketing automation, analytics, and digital campaigns.
• Drive continuous improvement in digital engagement, lead generation, and client experience using data and insights.
• Partner with technology teams to optimize the marketing tech stack and capabilities.

Events & Experiential Marketing

• Lead the global events strategy, including proprietary events, conferences, client forums, and sponsorships.
• Ensure events are tightly aligned to business objectives, deliver exceptional client experiences, and generate measurable ROI.

Operations, Governance & Measurement

• Build scalable processes, operating rhythms, and governance models to support a growing, complex marketing organization.
• Establish clear KPIs, dashboards, and performance management to track effectiveness and ROI.
• Manage budgets, resources, and vendor relationships with discipline and transparency.

Your Background Will Include

• 15+ years of progressive marketing leadership experience within asset management, preferably with experience in private markets and private wealth marketing.
• Proven experience leading large, multi-disciplinary teams and managing senior-level talent.
• Demonstrated ability to operate at both strategic and executional levels.
• Strong understanding of institutional and/or private wealth marketing, product marketing, and distribution dynamics.
• Exceptional communication, stakeholder management, and engagement skills.
• Track record of building brands, scaling marketing organizations, and driving measurable business impact.

Key Competencies

• Strategic thinker with strong commercial instincts.
• Inspirational people leader and coach.
• Highly organized operator with a bias toward action.
• Comfortable navigating complexity and ambiguity.
• Strong collaborator and influencer across senior stakeholders.
• Data-driven, yet creatively minded.

Benefits

Hamilton Lane's benefits philosophy is designed to provide employees with a competitive suite of benefits and services that support their professional and personal lives, including working, living, raising a family, and preparing for retirement.

Enhancing Your Physical and Emotional Health

Employees have access to comprehensive healthcare coverage, mental health resources, a health & fitness reimbursement program, and a Wellness Rewards Program.

Developing Your Career

Tuition and certification reimbursement programs are available, alongside continuous education and development training to support career growth within Hamilton Lane.

Supporting Your Family & Community

Hamilton Lane provides paid time off for volunteering and offers compensation for referring qualified candidates. For growing families, the company offers an adoption reimbursement program, paid time off for new parents and newlyweds, and travel support for nursing parents.

Safeguarding Your Financial Wellbeing

Hamilton Lane contributes to retirement programs and offers an employee stock purchasing plan. A competitive salary, annual discretionary bonus, and a comprehensive benefits package are provided, including Medical, Prescription, Dental, Paid Time Off, 401k plan, Life and Disability Insurances, Tuition Reimbursement, Employee Stock Purchase Program, Health Club Reimbursement, and Flexible Spending Accounts.

Hamilton Lane is an affirmative action-equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other classification prohibited by applicable law. For reasonable accommodation to complete your application, contact Human Resources at humanresources@hamiltonlane.com.

Hamilton Lane does not accept unsolicited assistance from search firms for this employment opportunity. Resumes submitted by search firms without a valid written search agreement will be deemed the sole property of Hamilton Lane, and no fee will be paid.

Key skills/competency

• Marketing Strategy
• Brand Management
• Private Markets
• Asset Management
• Team Leadership
• Digital Marketing
• Content Strategy
• Product Marketing
• Stakeholder Management
• ROI Measurement