Trade Marketing Manager @ Haleon
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Job Details
About Haleon
Hello, we’re Haleon, a new world-leading consumer health company. We are improving everyday health for billions of people through our global portfolio of category-leading brands such as Centrum, Sensodyne, Polident, Robitussin, Caltrate, Advil, Calpol, and Stresstabs.
Role Overview
The Trade Marketing Manager is responsible for driving Haleon’s growth by developing and executing category shopper strategies that boost basket penetration across channels. This role provides the opportunity to lead key initiatives and progress your career.
Key Responsibilities
- Strategic Execution: Develop and execute trade marketing category and channel strategies to enhance in-store presence and achieve sales targets.
- Category & Channel Initiatives: Lead distribution opportunities, visibility programs and shopper activation plans.
- Shopper Insights & Communication: Uncover shopper insights and craft compelling communications.
- Pricing & Promotion: Design and execute pricing and promotion strategies to maximize value and competitiveness.
- Portfolio Management: Apply portfolio and price pack architecture principles for optimal assortment and profitability.
- Business Planning: Contribute actionable trade marketing inputs to the Integrated Business Planning process.
- Budget & P&L Ownership: Define and manage the trade marketing budget and co-own the P&L with the brand team.
- Cross Functional Collaboration: Work with brand, sales, finance, regulatory, quality, and supply chain teams to deliver shopper-focused initiatives.
Qualifications
Basic: Bachelor’s degree; 4+ years in a consumer trade marketing position; experience in leading shopper trade marketing campaigns; and preferably brand or sales experience.
Preferred: Degree in Management, Economics, Marketing or Finance; strong communication, influencing, commercial, and financial understanding; project management and presentation skills; and a strategic, creative and analytical mindset.
Culture & Inclusion
At Haleon, we value diversity and inclusivity, fostering an agile working culture that encourages authenticity and respect. We provide reasonable accommodations during the recruitment process and ensure confidentiality of personal information.
Learn More
Discover more about life at Haleon at www.haleon.com/careers/.
Key skills/competency
- Trade Marketing
- Strategy
- Shopper Insights
- Pricing
- Promotion
- Portfolio Management
- Business Planning
- Budget Ownership
- Cross Functional
- Communication
How to Get Hired at Haleon
🎯 Tips for Getting Hired
- Research Haleon culture: Study their values, mission, and recent press releases.
- Customize your resume: Highlight trade marketing and shopper insights experience.
- Prepare case studies: Showcase category strategy and campaign success.
- Practice interview questions: Focus on strategic execution and budgeting.