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Senior Growth Marketing Manager

GWI

London, England, United KingdomOn Site

Original Job Summary

Overview

At GWI, we are looking for a Senior Growth Marketing Manager in London to make an extraordinary impact. In this role, you will shape and execute high-impact acquisition campaigns during a transformative phase, working within our full-funnel, always-on growth engine.

Responsibilities

  • Lead strategy and delivery of multi-channel campaigns across paid, SEO, email and social channels.
  • Drive both product-led (PLG) and sales-led (SLG) growth initiatives.
  • Collaborate with field marketing, lifecycle, SEO, and performance marketing teams.
  • Analyze data to optimize performance and conversion, from free sign-ups to revenue.
  • Engage in integrated campaigns targeting SQOs, PQL conversion, and revenue generation.

Required Skills & Competencies

  • Experience with integrated marketing campaigns in a hybrid PLG/SLG environment
  • Strategic thinking and hands-on campaign execution
  • User journey mapping and funnel optimization
  • Data-driven decision making
  • Excellent collaboration and communication skills

Interview Process

  • Preliminary phone call with the Talent Team
  • First video interview with hiring managers
  • Final video interview with the hiring panel including a presentation and values conversation

About GWI

GWI is a modernized consumer research company, providing on-demand insights from nearly 3 billion people across 52+ countries. We offer a platform for agencies, brands, and media companies to tap into fresh data on consumer behaviors and trends.

Benefits

  • 25 days annual leave plus Xmas office closures
  • Health cash plan and 4% pension plan matching
  • Flexitime, early Friday finishes, and work-from-anywhere options
  • Family-focused flexibility including carer days and enhanced parental leave
  • Accredited learning programs and career development opportunities
  • Strong commitment to diversity, equity, and inclusion with various community initiatives

Key skills/competency

  • Growth Marketing
  • Acquisition Campaigns
  • PLG
  • SLG
  • Data Analysis
  • User Journey
  • Funnel Optimization
  • SEO
  • Multi-Channel
  • Collaboration

How to Get Hired at GWI

🎯 Tips for Getting Hired

  • Customize your resume: Highlight integrated marketing campaigns experience.
  • Showcase data skills: Emphasize metrics-driven decision making.
  • Research GWI: Understand their consumer research platform and DE&I initiatives.
  • Prepare for interviews: Review case studies on growth strategies.

📝 Interview Preparation Advice

Technical Preparation

Review SEO and paid campaign metrics.
Practice using data analytics tools.
Study funnel optimization techniques.
Prepare multi-channel campaign examples.

Behavioral Questions

Describe a campaign success story.
Explain handling unexpected campaign challenges.
Share teamwork experience under pressure.
Discuss adaptability in changing environments.