SOCIAL MEDIA MANAGER
Gusher · United States
- Hybrid
- Part-time
- $80,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Manage and grow social media presence for firearm customization.
- Build relationships with influencers and creators.
- Create engaging content for enthusiasts.
- Establish company as a trusted voice.
- Foster user-generated content and community participation.
About the role
Social Media Manager
Do you know how to build communities, create content people actually care about, and turn followers into loyal fans?
At Gunkustom, we’re building the future of firearm customization — think the “PCPartPicker for firearms.” We help people confidently build rifles with compatibility validation, price comparison, and a growing enthusiast community.
We’re looking for someone who understands firearm culture, can build relationships with creators and influencers, and knows how to grow a passionate online community without sounding fake, corporate, or overly political.
What You’ll Do
- Grow and manage Gunkustom’s social media presence
- Build relationships with firearm influencers, creators, brands, and communities
- Create engaging content around builds, parts, customization, trends, memes, education, and community highlights
- Help establish Gunkustom as a trusted voice in the firearm space
- Encourage user-generated content and community participation
- Know when to be informative, when to be entertaining, and when to tactfully stand for the values of responsible firearm ownership and the 2nd Amendment
Who You Are
- You understand firearm culture and know what you’re talking about
- You’re passionate about the firearms space (bonus if you’re a builder/shooter yourself)
- You know how to grow communities and spark engagement
- You’re comfortable networking and building real relationships with creators and brands
- You understand internet culture and humor — and know how to use it effectively
- You can be tactful and professional when discussions around firearms or the 2nd Amendment arise
- You care about building something meaningful with a team that’s trying to make a real impact
Bonus Points If
- You already have relationships in the firearm industry
- You’ve grown social channels or online communities before
- You’ve worked with influencers or affiliate partnerships
- You enjoy building rifles and helping others learn
We’re not looking for someone to just schedule posts. We want someone who can help build the go-to community for firearm builders and enthusiasts.
If that sounds like you, let’s talk...apply now!
Key skills/competency
- Social Media Management
- Community Building
- Content Creation
- Influencer Marketing
- Firearm Culture
- Digital Marketing
- Brand Building
- Engagement Strategy
- Social Media Growth
- Online Community Management
Skills & topics
- Social Media Manager
- Community Management
- Content Creation
- Firearms
- Influencer Marketing
- Digital Marketing
- Brand Building
- Engagement
- Social Media Strategy
- Online Community
How to get hired
- Tailor your resume: Highlight community growth and firearm industry experience.
- Craft a compelling cover letter: Showcase your understanding of firearm culture and content strategy.
- Network with the team: Connect with employees on LinkedIn for insights.
- Prepare for interview questions: Discuss your experience building online communities and engaging firearm enthusiasts.
- Demonstrate passion: Show your genuine interest in the firearms space.
Technical preparation
Master social media analytics tools.,Develop content calendars and scheduling.,Practice creating engaging visual content.,Research firearm industry trends.
Behavioral questions
Describe building an online community.,How do you engage with diverse audiences?,Share an example of tactful communication.,How do you handle sensitive topics?
Frequently asked questions
- What is Gunkustom looking for in a Social Media Manager?
- Gunkustom seeks a Social Media Manager who deeply understands firearm culture, can build authentic online communities, create engaging content, and foster relationships with influencers and creators in the firearms space.
- Does Gunkustom require prior experience in the firearm industry for the Social Media Manager role?
- While not strictly required, a strong understanding and passion for firearm culture is essential. Previous experience within the industry, particularly with relationships with creators and influencers, is a significant advantage.
- What kind of content will the Social Media Manager create for Gunkustom?
- The Social Media Manager will create diverse content including posts about firearm builds, parts, customization, industry trends, memes, educational content, and community highlights, all while maintaining Gunkustom's brand voice.
- How does Gunkustom approach discussions about firearms and the 2nd Amendment on social media?
- Gunkustom values tact and professionalism. The Social Media Manager will need to be able to stand for the values of responsible firearm ownership and the 2nd Amendment when appropriate, while maintaining an informative and engaging tone.
- What are the key responsibilities of the Social Media Manager at Gunkustom?
- Key responsibilities include growing the social media presence, building relationships with industry figures, creating content, establishing Gunkustom as a thought leader, and encouraging user-generated content.
- What makes Gunkustom different from other companies in the firearm space?
- Gunkustom is building the 'PCPartPicker for firearms,' focusing on empowering users to confidently build rifles with compatibility validation, price comparison, and a strong enthusiast community.