Email Marketing Manager

@ Guesty

About Guesty

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. With integrations to over 150 industry partners including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more, Guesty empowers property managers to deliver top-tier guest experiences through efficient, data-driven operations. The company boasts 900+ team members across 16 countries, building the future of hospitality technology.

Role Overview: Email Marketing Manager

This role focuses on managing, executing, and optimizing email and SMS programs to drive engagement, acquisition, retention, and conversion through strategic, personalized communications.

Responsibilities

• Email Campaign Execution: Manage end-to-end email creation and deployment via HubSpot.
• Audience Segmentation & QA: Create precise segments and rigorously QA emails for accuracy.
• Performance Optimization: Monitor email KPIs and implement A/B tests for improvement.
• Stakeholder Collaboration: Translate campaign objectives into effective email strategies.
• Template & Workflow Management: Maintain a library of high-performing templates and optimize workflows.
• Compliance: Ensure adherence to global data privacy regulations such as GDPR and CAN-SPAM.

Requirements

• 3+ years of email marketing experience, preferably in B2B SaaS.
• Expertise in HubSpot is essential.
• Strong analytical skills and data-driven decision-making.
• Excellent attention to detail and multi-project management skills.
• Collaborative mindset with strong communication abilities.

Equal Opportunity Employer

Guesty provides equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Key skills/competency

• Email Marketing
• HubSpot
• Audience Segmentation
• Performance Optimization
• A/B Testing
• Campaign Management
• Data Analysis
• Workflow Automation
• Compliance
• Collaboration