Senior Paid Search and YouTube Manager

About The Role

Grüns is scaling fast, and Google channels are among our most powerful growth levers. We're looking for a Senior Paid Search & YouTube Manager to own and scale our non-brand Search, YouTube, PMax, and Shopping programs — driving incremental DTC new customer acquisition at efficient CPIA. You'll lead a direct report and report into our Director of Paid Media. If you thrive with full channel ownership and think in systems, not campaigns, keep reading. This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own and scale non-brand Search, YouTube, PMax, and Shopping campaigns to drive incremental DTC new orders at target CPIA.
• Build and maintain campaign structures designed to support sustained budget growth without sacrificing efficiency or visibility into performance drivers.
• Design and execute a high-velocity testing roadmap across keywords, bidding strategies, audiences, creatives, and ad formats — and act decisively on what the data tells you.
• Analyze campaign performance and attribution signals to surface drivers, identify scaling opportunities, and inform spend decisions.
• Partner closely with creative and landing page teams to identify winning ad angles and improve conversion paths across Google channels.
• Lead and develop a direct report, elevating the team's output — not just your own.
• Deliver regular performance reporting that gives leadership clear, actionable visibility into what's working and why.

We're looking for someone who:

• Has 5+ years of hands-on Google Ads experience — Search, YouTube, PMax, and Shopping — specifically in DTC or ecommerce environments.
• Has personally scaled non-brand acquisition and YouTube campaigns with larger budgets annually.
• Is an expert in Google Ads platform mechanics — campaign structure, bidding strategy, audience segmentation, and creative testing at scale.
• Has strong working knowledge of GA4, Google Ads Editor, and attribution tools (Northbeam, Triple Whale, Rockerbox, or similar).
• Has managed or mentored at least one direct report and can elevate the people around them, not just their own output.
• Has a track record of identifying performance drivers and translating them into clear, fast growth decisions.

Approach to the role:

• You treat your channels like a business — accountable for efficient growth, not just execution.
• You think in systems. Scalable infrastructure and structured experimentation are how you operate, not exceptions to it.
• You're deeply analytical and fast to act — you identify what's driving performance and move on it without waiting for someone to tell you.
• You collaborate tightly with creative and landing page teams because you know channel efficiency doesn't live in isolation.
• You communicate clearly and directly — your insights move the team, not just your dashboards.

To Apply:

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $130,000-$150,000 depending on experience. Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you. Like you, we were disappointed. There's an infinite number of "nutrition" companies, all focused on what's best for them — not what's best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We've seen it all. So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

• Autonomy: Only the best work at Grüns. We're all confident, independent leaders. We are proactive. We find opportunities for improvement. Don't ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.
• Growth: We love to take on new challenges, learn new things, and express interest in new functions. "I've never done this before" is not an excuse; it's an opportunity.
• Community: We care deeply about each other. We're good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!

Key skills/competency

• Paid Search Management
• YouTube Ads Strategy
• Google Ads Expertise
• PMax Campaigns
• Shopping Campaigns
• DTC Acquisition
• Performance Analysis
• Attribution Tools
• Team Leadership
• Data-Driven Decisions