Email Marketing Manager

About the Email Marketing Manager Role at GrowthPair

GrowthPair is seeking a skilled Email Marketing Manager to spearhead the creation and execution of impactful email marketing campaigns for one of our amazing clients. This pivotal role involves a comprehensive approach to email marketing, from crafting engaging content and managing subscriber lists to detailed performance analysis and strategic optimization.

Key Responsibilities

• Segment email lists strategically based on user behavior and preferences to deliver highly personalized content.
• Craft compelling email copy and design visually appealing templates that effectively drive conversions.
• Develop and implement sophisticated drip email sequences, ensuring relevant content reaches subscribers at each stage of their customer journey.
• Execute A/B tests to continuously optimize email subject lines, content, and calls-to-action for maximum effectiveness.
• Implement robust strategies for organic email subscriber list growth, utilizing website opt-in forms, lead magnets, and other incentives.
• Proactively clean and maintain email lists to remove inactive subscribers, thereby ensuring high deliverability and engagement rates.
• Guarantee all email marketing practices are fully compliant with regulations such as GDPR and CAN-SPAM, safeguarding brand reputation.
• Track and monitor key email marketing metrics to accurately measure campaign effectiveness.
• Analyze campaign performance data to identify emerging trends and critical areas for optimization.
• Generate detailed reports, providing actionable insights to stakeholders.

Requirements

• Minimum of 3+ years of dedicated experience as an email marketer.
• Proven proficiency in leading email marketing platforms (e.g., Iterable, Customer.io, Mailchimp, Constant Contact, HubSpot, Klaviyo).
• Exceptional copywriting and editing skills, capable of producing engaging and persuasive content.
• In-depth knowledge of email marketing best practices and regulatory compliance.
• Strong analytical abilities to interpret complex data and drive data-driven decision-making.
• Basic understanding of HTML/CSS for customizing email templates.
• Excellent communication and organizational skills.
• Fluency in English and availability to align with U.S. work hours (PT/ET).

Benefits

• Remote work, permanently.
• Competitive USD compensation.
• Health insurance stipend.
• WFH stipend.
• Education stipend.
• Co-working membership.
• Access to comprehensive training modules.
• Annual performance review.
• 10 paid time off days per year.

Key skills/competency

• Email Marketing Strategy
• Campaign Management
• Content Creation
• A/B Testing
• List Segmentation
• Data Analysis
• Copywriting
• HTML/CSS for Email
• GDPR/CAN-SPAM Compliance
• CRM/ESP Platforms (e.g., Klaviyo, Mailchimp)