Manager, Digital Marketing - Paid Media Products

@ Greystar

About Greystar

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services. Headquartered in Charleston, South Carolina, Greystar manages over $300 billion in real estate and operates in nearly 250 markets globally.

Job Description Summary

The Manager, Digital Marketing - Paid Media Products leads the strategy and execution of non-search, paid media marketing for the US Property Management division. This includes digital display advertising, social media advertising, OTT, and referral partner merchandising while managing vendor relationships and ensuring quality metrics.

Key Responsibilities

• Lead planning, implementation, and execution of paid media strategies.
• Select and manage external marketing vendors and campaigns.
• Analyze marketing data and optimize campaign performance.
• Define and update product offerings to maximize ROI.
• Recruit and manage team members ensuring quality and timeliness.

Required Knowledge, Skills, and Abilities

• Bachelor’s degree or equivalent experience in marketing or related field.
• 5-7+ years in marketing leadership with a focus on paid media.
• Experience in tools like Facebook Ads Manager, Google Analytics, and others.
• Strong project, process, and people management skills.
• Ability to analyze data and adapt paid media strategies effectively.

Compensation & Benefits

Salary range: $85,000 - $95,000 with potential for bonus programs. Benefits include competitive medical, dental, vision, generous paid time off, housing discounts for onsite team members, 401(k) match, paid parental leave, and additional perks.

Additional Information

Applicants with arrest and conviction records may be considered. Anticipated closing date: October 17, 2025, subject to change.

Key skills/competency

Digital, Marketing, Paid Media, Analytics, Vendor Management, Strategy, Leadership, ROI, Social Media, Optimization