Job Overview
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Job Description
About Green Line Digital
Green Line Digital is a premier digital agency providing customized data and technology integration services to improve digital media efficiency and performance. We believe in the power of data done right, technology that provides value, complete transparency, and the right people to bring it all together. Our team of industry experts provides strategic solutions and decades of experience across a range of verticals.
About the Paid Search Manager Role
As a Paid Search Manager at Green Line Digital, you'll be responsible for the strategy and day to day management of your assigned clients. You'll run ads across a variety of channels and tactics including Search, Shopping, Performance Max, Demand Gen, & Vehicle Ads, just to name a few. This role is a client-facing, hands-on position.
What You'll Do
- Research, build, launch, and manage successful Google and Microsoft Ads campaigns
- Create and deliver meaningful insights through analytics and reporting on client calls
- Ensure campaigns are meeting objectives, optimizing campaigns as needed
- A/b Testing & pushing clients forward with new tactics, BETAs, and other opportunities
- Budget pacing & optimization
- Maintain knowledge of industry best practices and new technologies
Qualifications and Experience
- 5+ years of Paid Search experience (Automotive experience a plus)
- Experience managing various tactics including: Search, PMax, Shopping, Vehicle Ads)
- Proven record of managing clients (Agency experience a plus)
- Experience with Merchant Center a plus
- Experience using Google Ads Editor, Excel/Google Sheets
- Strong verbal and written communication skills
- Strong analytical skills, GA4 experience, and ability to relate results to business objectives
- Ability to self-manage time and project workload in a remote environment
- Team player. Strong desire to collaborate with internal and client teams
Benefits
- Health, Vision and Dental
- Employee 401(k)
- 100% match up to 3%
- 50% match on the next 2%
- 3 weeks paid time off (maximum of 4 weeks with rollover)
- 10 company holidays
- 40 hours of sick leave
- Parental leave
- Access to company Uber account
Key skills/competency
- Paid Search Strategy
- Google Ads Management
- Microsoft Ads
- Client Relationship Management
- Campaign Optimization
- A/B Testing
- Google Analytics 4 (GA4)
- Budget Management
- Performance Max
- Digital Marketing Analytics
How to Get Hired at Green Line Digital
- Research Green Line Digital's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Customize your resume for Paid Search Manager: Highlight 5+ years of paid search, agency experience, and proficiency in Google/Microsoft Ads, GA4, and specific tactics like PMax, Shopping, Vehicle Ads.
- Showcase your client management skills: Prepare examples demonstrating successful client relationships, reporting, and strategic insights, crucial for a client-facing role.
- Prepare for technical paid search questions: Expect inquiries on campaign optimization, budget pacing, A/B testing methodologies, and advanced features in Google Ads and Microsoft Ads.
- Emphasize remote work and collaboration: Discuss your ability to self-manage, collaborate virtually, and contribute effectively as a team player in a remote environment.
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