Assistant Manager - Marketing (CRM)
Great Learning · Bengaluru, Karnataka, India
- On site
- Full-time
- ₹400,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Optimize CRM campaigns via email, WhatsApp, SMS.
- Build and execute user journey campaigns.
- Coordinate content and asset creation.
- Develop sales enablement tools.
- Conduct consumer research and analysis.
About the role
About the Role: Assistant Manager Marketing CRM
In this role, you will be responsible for setting up and optimizing nurturing campaigns for both new and existing leads through various CRM channels, including email, WhatsApp, SMS, and website interactions. You will also build and execute user journeys driven by user actions, coordinate with the creative team for asset and content development, and develop templates and tools to empower the sales team. Additionally, you will be tasked with building a repository of learner testimonials (video and text) and conducting ad-hoc and regular consumer research to gather insights for marketing and sales enablement.
What We Are Looking For:
We are seeking a candidate with 2-3 years of experience in lead nurturing campaigns using CRM tools, with a preference for WebEngage. The ideal candidate will possess strong competencies in working with diverse stakeholders across product, tech, marketing, and other teams to manage multichannel marketing campaigns. You should be adept at monitoring channel performance (notifications, email, SMS) and customer cohorts, taking decisive actions based on data. Proficiency in performing analyses such as sales funnel analysis and content effectiveness measurement to enhance CRM channel effectiveness is crucial. The role requires the ability to develop insights and identify opportunities for revenue growth, as well as to develop and implement new strategies for objectives like lead nurturing, cross-selling, and upselling. Experience in leading content development efforts to improve CRM activities and in creating periodic reports and presentations for reviews is also essential. Finally, the ability to conduct market research to stay abreast of trends and competition is expected.
Key Skills/Competency:
- CRM Campaign Optimization
- Lead Nurturing
- Marketing Automation
- Multi-channel Marketing
- Data Analysis
- Sales Enablement
- Content Development
- Market Research
- Stakeholder Management
- Reporting and Presentation
Skills & topics
- Marketing
- CRM
- Lead Nurturing
- Campaign Management
- Digital Marketing
- Email Marketing
- SMS Marketing
- WhatsApp Marketing
- WebEngage
- Sales Enablement
- Assistant Manager
- Gurgaon
How to get hired
- Tailor your resume: Highlight CRM, lead nurturing, and multichannel campaign experience relevant to Great Learning's needs.
- Showcase analytical skills: Provide examples of sales funnel analysis and content effectiveness measurement.
- Quantify achievements: Use numbers to demonstrate the impact of your lead nurturing strategies.
- Research Great Learning: Understand their mission and how your skills align with their goals.
Technical preparation
Behavioral questions
Frequently asked questions
- What CRM tools does Great Learning prefer for this Assistant Manager Marketing role?
- Great Learning prefers candidates with experience in CRM tools, particularly WebEngage, for this Assistant Manager Marketing CRM position. Highlighting your proficiency with such platforms on your resume will be beneficial.
- What kind of experience is required for the Assistant Manager Marketing CRM role at Great Learning?
- We are looking for 2-3 years of experience specifically in lead nurturing campaigns through CRM tools. Experience with multichannel marketing and collaborating with various teams is also essential for this role.
- How important is data analysis for the Assistant Manager Marketing CRM position at Great Learning?
- Data analysis is critical. You will be expected to monitor channel performance, analyze sales funnels, measure content effectiveness, and identify opportunities for revenue growth to optimize CRM strategies.
- Will I be working with different teams in this Assistant Manager Marketing CRM role?
- Yes, collaboration is key. You will be working with various stakeholders across multiple teams, including product, tech, and marketing, to manage multichannel campaigns effectively.
- What are the key responsibilities for the Assistant Manager Marketing CRM at Great Learning?
- Key responsibilities include setting up and optimizing lead nurturing campaigns, building user journeys, coordinating content creation, developing sales enablement tools, and conducting consumer research.