Product Marketing Manager

What Makes Us Stand Out:

Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients' success is not just a milestone, but a shared mission.

As a team, we're on a mission to reshape an age-old industry, and we're looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we'd love to meet you and explore how you can help us build the future of the green industry!

Our culture and growth has been recognized with multiple awards, it's a great time to join!

• Comparably 2024 #23/100 Best (small/ medium sized companies) Leadership Teams
• Comparably 2024 #63/75 (small/ medium sized companies) Happiest Employees
• #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!)
• #6 of Built In's 2024 Best Places to Work: Top 50 start-ups in Atlanta (Our second year in a row!)
• Inc Magazine's 2023 Best Places to Work
• Inc. 5000: #131 of 2024 Southeast Regional America's Fastest Growing Companies. (Our third year in a row!)
• Inc 5000 America's fastest-growing private companies (Our third year in a row!)
• Certified Great Place to Work Canada 2024

Overview

We're hiring a Product Marketing Manager to strengthen our cross‑functional go‑to‑market execution across our software portfolio and accelerate product adoption for LMN. This role will work on LMN, covering our Estimating & Reporting product teams. This role will own the strategy and execution of product launches and adoption motions, partner closely with Product to inform our product roadmap and with Marketing, Sales, and Customer Experience teams to drive measurable improvements in new sales and product activation, usage, & retention.

Role Details

• Title & Level: Product Marketing Manager
• Location: Remote (open to applicant from the US and Canada)
• Reporting to: Director of Product Marketing

Why We're Hiring & Why You Should Join Us

Our Product Marketing function is scaling to lead a deliberate, company-wide focus on improving product-market fit and driving deeper product adoption. You'll lead research projects and turn customer, market, & product insights into clear, compelling narratives to be a strategic input to the product roadmap and go-to-market strategies.

Expect broad cross‑functional exposure, meaningful ownership, and the opportunity to shape how we turn product investment into customer value that creates raving fans. This role is perfect for someone who is looking to work hard, develop as a driver of execution and leader of teams, and grow their career quickly through their effort.

What You'll Do

Become and serve as an expert on our product, our customers, and our market to serve as a strategic input to product, marketing, and sales strategies, specifically:

• Build strategy and lead product go-to-market pods (small teams made up of GTM stakeholders) that plan & execute product adoption programs & campaigns.
• Conduct customer and market research to serve as a strategic partner to Product Managers by identifying adoption barriers, product gaps vs. alternatives, and building an informed point of view on product market-fit.
• Use your research insights to translate product capabilities into positioning, messaging, and enablement resources for Marketing, Sales and CX; maintain a single source of truth for value narratives and talk tracks to ensure consistency.
• Support Sales to deliver a compelling collateral and consistent product narratives that align with the defined ideal customer profile needs with our value proposition.
• Support Customer Experience to deliver live training, community webinars, and in‑person workshops that reinforce our "way to work" in product and convert awareness into usage.
• Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes.
• Build and launch lifecycle marketing programs for new and existing features, including: alpha/betas, sunsetting efforts, and improvements to existing products.

You'll Excel If You Have

• 2–4 years in B2B SaaS with 2+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end.
• Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools.
• Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Marketing, Customer Experience, and Sales.
• Crisp communication and storytelling, and is able to distill complex functionality into clear, outcome‑focused messaging.
• Examples of research rigor translating to product and GTM recommendations that improved product market-fit.
• A bias for experimentation, data‑driven decision‑making, and visible iteration.
• Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement.
• Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics.

Compensation:

• Canada-based candidates: CAD 100,000 -130,000
• US-based candidates: USD 90,000 - 110,000

Reasons why you would love it here!

• Join a team culture that's all about collaboration, support, and having fun while making a real impact every day.
• In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
• In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
• We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.
• We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.
• And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.

Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• Product Adoption
• Market Research
• B2B SaaS
• Cross-functional Leadership
• Messaging & Positioning
• Lifecycle Marketing
• Sales Enablement
• Customer Experience Collaboration