Segment Marketing Manager

Job Summary

The Growth Marketing Manager – Emerging Technology is responsible for activating integrated owned and paid marketing programs that drive pipeline and bookings for Granicus’ emerging technology and AI products. This role focuses on execution, orchestration, and activation of the demand system.

The Growth Marketing Manager partners closely with Growth Marketing, Product Marketing, Digital Marketing, Brand, Marketing Operations, and external partners to manage the demand system, ensuring demand motions execute cohesively across owned and paid channels, converting awareness and interest into qualified pipeline, sales acceleration, and bookings.

What Your Impact Will Look Like

• Activate Demand Strategy Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products, focused primarily on state and local government segments, with support as needed for select global markets including the UK and Australia.
• Own the organic social activation of all campaigns, ensuring consistent presence, messaging, and amplification across channels.
• Launch and activate the marketing programs to drive awareness, engagement, and pipeline for emerging AI products, in close partnership with Marketing and Events Operations for execution support.
• Share market feedback, performance insights, and buyer intelligence back to Growth Marketing and Product Marketing leadership.
• Drive Integrated Events & Executive Engagement Activation Execute event marketing strategy and activation for paid events across in‑person events and virtual programs. Define pre‑event, live event, and post‑event activations while partnering closely with Events Operations to execute event production and logistics.
• Lead speaking and award submissions rooted in customer success and customer marketing stories, in close partnership with Customer Marketing and Product Marketing.
• Orchestrate Cross‑Channel Execution Own execution plans, timelines, and dependencies across social, email, digital marketing, and events.
• Own the organic social activation of all campaigns, ensuring consistent presence, messaging, and amplification across channels.
• Ensure programs land together across channels and buyer touchpoints.
• Coordinate execution with internal marketing teams and outsourced vendors.
• Activate Content and Engagement by Buyer Stage Ensure messaging accuracy and alignment to buyer stage.
• Identify content gaps and opportunities by buyer stage and emerging technology use case.
• Maintain an emerging technology content library and track content performance to inform optimization and activation decisions.
• Monitor Performance & Feed Insights Upstream Track performance from inquiry through SQL and pipeline contribution.
• Monitor event‑sourced and influenced pipeline and acceleration.
• Identify execution gaps and optimization opportunities and feed insights back to leadership.
• Leverage Artificial Intelligence and Marketing Technology Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.
• Champion innovation in automation, analytics, and content production.

You Will Love This Job If You Have

• 5+ years of B2G or B2B marketing experience (SaaS preferred)
• Experience activating demand and events for government audiences
• Strong understanding of demand capture, ABM, and pipeline acceleration
• Proficiency with CRM, marketing automation, ABM platforms, and analytics
• Strong project management and cross‑functional coordination skills
• Demonstrated ability to work independently when needed and collaborate with cross-functional teams

About Us

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security And Privacy Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey. A few culture highlights include – Employee Resource Groups to encourage diverse voices, Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs. Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more. We bring in special guests from time to time to discuss issues that impact our employee population.

The Impact

We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here .

The Benefits

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:

• Flexibility & Balance Flexible Time Off – Take the time you need to rest, recharge, and live your life. Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. Work From Home Reimbursement – Support a productive home office environment.
• Health & Wellness Multiple Health Plan Options – Including a 100% employer-paid plan. Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. Fitness Reimbursement Program – Stay active, your way. On-Demand Mental Health Support – Access to Headspace and other wellness tools.
• Family & Future Paid Parental Leave – For both birthing and non-birthing parents. Traditional & Roth 401(k) – With a generous company match. Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
• Growth & Recognition Online Learning Platforms – Fuel your professional development. Competitive Salary & Bonuses – Your contributions are valued and rewarded.

Equal Opportunity Employer

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.

Key skills/competency

• Growth Marketing
• Demand Generation
• B2G Marketing
• SaaS Marketing
• Event Marketing
• ABM
• Pipeline Acceleration
• CRM
• Marketing Automation
• Project Management