Product Marketing Manager

About GovPilot

GovPilot provides cloud-based software solutions to local governments, aiming to make our communities better places to live and work. As a mission-driven company, GovPilot is committed to creating impactful technology that serves the public good.

We are looking for team members who take pride in their work and consistently strive to improve themselves, their skills, and their knowledge. If this sounds like you–and the type of work environment where you’d thrive–we hope you’ll join us!

We offer flexible remote work options and are primarily based in the US East Coast time zone. You do not have to relocate to join GovPilot!

What We Offer

• Competitive salary.
• Unlimited PTO.
• Flexible working hours and remote work options.
• Comprehensive health, dental, and vision insurance.
• 401(k) with 4% employer match for eligible team members.
• Professional development opportunities and learning budget.
• Home office and IT budget.
• Supportive team environment.
• The chance to work on innovative projects with cutting-edge technologies.

About The Product Marketing Manager Role

We're looking for a Product Marketing Manager who can translate government technology into clear, compelling outcome-driven stories that connect with municipal decision-makers. This role blends traditional product marketing with demand generation, so you'll be responsible for both positioning our solutions in the market and driving qualified leads into the sales pipeline.

You'll work closely with an Associate Product Marketing Manager along with the sales, product, and customer success teams to understand what makes local government buyers tick and turn those insights into messaging, content, and campaigns that build pipeline.

Key Responsibilities

Product Marketing (50%)

• Develop positioning and messaging for GovPilot's solutions that speak directly to local government pain points
• Create sales enablement materials, including battlecards, one-pagers, success stories, and presentation decks
• Build competitive intelligence frameworks and displacement strategies against key competitors
• Lead go-to-market planning for new features and product launches
• Partner with sales to understand objections and refine talk tracks
• Develop buyer personas and journey maps specific to department heads, elected officials, and IT directors

Demand Generation (50%)

• Plan and execute campaigns that generate qualified leads for the sales team
• Own content strategy for inbound marketing including blog posts, success stories, webinars, and videos
• Manage GovPilot's messaging at industry conferences and events
• Collaborate with sales development to optimize lead qualification and handoff
• Track and report on marketing-sourced pipeline and campaign performance
• Develop nurture sequences that move prospects through the consideration funnel

Team Leadership

• Guide and develop the Associate Product Marketing Manager
• Delegate campaign execution and content production while maintaining quality standards
• Provide regular feedback and coaching to support professional growth
• Coordinate workload and priorities across product marketing initiatives

Required Qualifications

• 5-7+ years of product marketing experience, with at least 3 years in B2B SaaS
• Proven track record of creating positioning and messaging that drives pipeline
• Experience with demand generation campaigns and marketing automation platforms
• Strong writing skills with the ability to explain technical concepts in plain language
• Experience mentoring or managing junior marketing team members
• Comfort working in a fast-paced environment where you'll wear multiple hats
• Bachelor's degree in marketing, communications, business, or related field

Preferred Qualifications

• Experience in marketing to local government buyers
• Familiarity with permitting and licensing or environmental health software
• Understanding of municipal procurement processes and budget cycles
• Experience with HubSpot, or similar CRM/marketing automation tools
• Track record of successful competitive displacement campaigns

Practicals

• Team: Marketing
• Location: Anywhere in the USA
• Start date: Immediate
• Salary Range: $125,000 - $150,000 plus bonus
• Status: Full Time/Exempt

Please note: GovPilot is unable to sponsor or take over sponsorship of an employment visa at this time.

How To Apply

If you are passionate about marketing and eager to work on a dynamic team, we would love to hear from you. Please submit your resume and cover letter today!

Application Process

• Screening call with a recruiter
• Hiring Manager Interview
• Team Interview
• Final Interview with GovPilot CEO
• Reference Checks

Equal Opportunity Employer

GovPilot is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. It's important to us that our workforce reflects people of all backgrounds, identities, and experiences and by providing this data, if you choose to, it will help us to stay accountable.

Join us in creating amazing technology solutions that make a difference. Apply today!

Key skills/competency

• Product Marketing
• Demand Generation
• B2B SaaS
• Go-to-Market Strategy
• Content Strategy
• Sales Enablement
• Marketing Automation
• Buyer Personas
• Competitive Intelligence
• Lead Generation