Social Media Manager & Content Creator
Gordon Ramsay North America · United States
- Hybrid
- Full-time
- $75,000 / year
- United States
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Job highlights
- Manage social media for US brands.
- Create engaging photo and video content.
- Grow online audiences and engagement.
- Collaborate with marketing and global teams.
- Travel to restaurants across the US.
About the role
Social Media Manager and Content Creator
Gordon Ramsay North America is seeking a Social Media Manager & Content Creator to join their team. This role combines social media management with hands-on content creation to grow engaged audiences across Gordon Ramsay Restaurants’ US brands.
The Role
Channel Ownership & Publishing
- Own the social content calendar for US-only brands and contribute to the Global social content calendar.
- Publish content across platforms, ensuring consistency and quality.
- Balance planned campaigns and activity with trend-led reactive content.
- Maintain alignment with global brand direction while ensuring a distinctly US voice.
Community Building
- Engage directly with audiences via comments, DMs and mentions.
- Help nurture conversation and loyalty across all platforms.
- Identify opportunities to surprise and delight the community through content and interaction.
Content Creation & Production
- Own end-to-end creation of social-first content across platforms: Concept, storyboard, film and edit engaging short-form content.
- Capture high-quality photography and video in our restaurants, producing content quickly and independently — from idea to post — without relying on external production partners.
- Capture and edit culinary-focused photography for new menu launches, limited time offers, and special promotions.
- Capture photography and video content that is aligned with current and relevant social media style, trends and training purposes for our teams. Ensure all content reflects brand tone, visual identity and quality standards.
- 25% Travel across our restaurants in the US.
Influencer and Partnership Support
- Coordinate US influencer activity with VP of US Marketing & Communications and agency partners.
- Work with the global team and agency partners to identify and support brand-appropriate collaborations.
- Track impact and performance of influencer content across channels.
- Coordinate with US licensed partner location teams for collaboration post opportunities and content featuring their sites and team members.
About You
- Demonstrable experience as a Social Media Manager, Social Content Creator, or similar hands-on role.
- Exceptional filming, photography, and editing skills, particularly for Reels, TikToks and Shorts.
- Confident using industry-standard mobile and desktop editing tools (CapCut, Canva, Lightroom, Premiere Pro, or similar).
- Strong understanding of internet culture, trends and platform behaviors.
- At ease working in fast-paced, real-world environments like restaurants.
- Previous hospitality experience will be at an advantage.
- Strong copywriting instincts with a feel for tone, humor and storytelling.
- Highly organized, proactive and able to work independently.
- Excellent communicator and collaborator.
What’s In It For You
- Competitive salary
- 401(k)
- Insurance – Medical, Dental & Vision
- Flex Time
- Employee Assistance Program offering counseling, assistance for personal, financial, and legal issues, self-help resource benefits, personal and professional coaching, wellness benefits, and much more!
- Access to our world-class training & development opportunities globally.
- Work with and learn from extraordinary culinary and front-of-house talent in a diverse, energizing and professional restaurant environment.
- A fantastic staff discount in US & UK restaurants.
- Discount for your Friends & Family in all US & UK Restaurants.
If you’d like to develop your career in a best-in-class global restaurant business - apply today.
We do receive a high volume of applications and are only able to contact those who have been successful in moving to the next stage of the recruitment process.
At Gordon Ramsay Restaurants, we are driven to be an inclusive employer, we are devoted to creating an environment where our amazing teams can thrive, and our aim is to put people at the heart of everything we do. We want our teams to be their authentic self and we truly celebrate diversity in every sense. We are successful at what we do by cultivating talented teams with diverse skills & backgrounds. Everyone is welcome in our Gordon Ramsay Restaurants family. As we continue to grow and build the business, we are committed to putting diversity, equality, and inclusion at the forefront.
Key skills/competency
- Social Media Management
- Content Creation
- Video Editing
- Photography
- Community Engagement
- Copywriting
- Brand Voice
- Trend Analysis
- Content Strategy
- Influencer Marketing
Skills & topics
- Social Media Manager
- Content Creator
- Social Media Strategy
- Content Creation
- Video Production
- Photography
- Community Management
- Digital Marketing
- Restaurant Marketing
- Brand Management
- CapCut
- Canva
- Adobe Premiere Pro
- Reels
- TikTok
- Shorts
- Influencer Marketing
- US Marketing
- Hospitality Industry
- Marketing Coordinator
How to get hired
- Tailor your resume: Highlight social media management and content creation skills.
- Showcase your portfolio: Include examples of your best social media content.
- Highlight relevant experience: Emphasize hospitality or fast-paced environment work.
- Prepare for interviews: Discuss your understanding of social trends and brand voice.
- Network: Connect with Gordon Ramsay Restaurants' employees on LinkedIn.
Technical preparation
Master mobile video editing tools.,Practice fast photo capture and editing.,Develop skills in social media analytics.,Create engaging short-form video content.
Behavioral questions
How do you adapt to fast-paced environments?,Describe a successful social media campaign.,How do you handle community feedback?,Showcase your creative problem-solving.
Frequently asked questions
- What kind of content does the Social Media Manager & Content Creator produce for Gordon Ramsay Restaurants?
- The Social Media Manager & Content Creator will produce social-first content, including short-form videos for platforms like Reels, TikTok, and Shorts, as well as high-quality photography for menu launches, promotions, and general brand engagement. The content should capture the experience, energy, and flavors of the restaurants.
- What are the primary responsibilities of the Social Media Manager & Content Creator role at Gordon Ramsay North America?
- Key responsibilities include owning the social content calendar, publishing content across platforms, engaging with the online community, creating end-to-end social content (concept, film, edit), supporting influencer and partnership activities, and ensuring brand consistency with a distinct US voice.
- What technical skills are essential for this Social Media Manager & Content Creator position?
- Essential technical skills include exceptional filming, photography, and editing abilities, particularly for short-form video. Proficiency with industry-standard editing tools such as CapCut, Canva, Lightroom, or Premiere Pro is required.
- Does the Social Media Manager & Content Creator role involve travel for Gordon Ramsay Restaurants?
- Yes, the role requires approximately 25% travel across Gordon Ramsay's restaurants in the US to capture content and provide on-the-ground support.
- What makes a candidate stand out for the Social Media Manager & Content Creator job at Gordon Ramsay?
- Standout candidates will have demonstrable experience in social media management and content creation, exceptional content production skills, a strong understanding of internet culture and trends, and experience in fast-paced environments like restaurants. Hospitality experience is a plus.
- What are the benefits offered to the Social Media Manager & Content Creator at Gordon Ramsay North America?
- Benefits include a competitive salary, 401(k), medical, dental, and vision insurance, flex time, an Employee Assistance Program, access to global training and development, opportunities to work with culinary talent, and significant staff discounts at US & UK restaurants for employees, friends, and family.