Visual Design Lead YouTube Ads Creative

Visual Design Lead, YouTube Ads Creative

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in visual design and graphic design, and with color, typography, and layout.
• Experience in motion design or producing motion graphics.
• Experience in brand identity design and creating or maintaining identity systems.
• Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).

Preferred Qualifications

• Master's degree in Design, Human-Computer Interaction, Computer Science, a related field, or equivalent practical experience.
• Experience in display advertising, with a focus on creating systematic content for image and video creative generation.
• Experience in design thinking and design patterns, with exploring the intersections of visual, interactive, and brand design in a scalable way.
• Excellent stakeholder management skills, particularly in technical roles, and the ability to communicate and influence product design strategy.
• Excellent storytelling skills, with the ability to articulate the rationale behind design decisions and explore visual concepts.

About the Job

At Google, we "Focus on the user and all else will follow." Our Visual Designers weave space, typography, color, and iconography to help people successfully navigate our products, ensuring they are beautiful and accessible. You will join our multi-disciplinary UX team, collaborating with Engineering and Product Management, to leverage user insights and create industry-leading products.

As a Visual Designer, you will rely on user-centered design methods to craft industry-leading user experiences from concept to execution. You will collaborate with your design partners to leverage and evolve the Google design language to build beautiful, innovative, inspired products that people love to use.

In this role, you will democratize advertising on YouTube by making excellent formats that are simple and performant. Using technology, you will combine formats and assets to generate new creatives. Advertisers trust us to tell stories and elevate their brands. You will deliver personalized ads at a scale that can only exist at Google. You will represent the advertiser, conducting experiments and providing insights within our organization.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Compensation

The US base salary range for this full-time position is $159,000-$231,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Collaborate with cross-functional partners, including product managers and engineers across the YouTube platform, to understand requirements and provide creative, thoughtful solutions.
• Communicate the user experience through wireframes, storyboards, and high-fidelity prototypes, while integrating user feedback and business requirements into ongoing updates.
• Lead the development and production of motion, illustration, and design systems for asset-based creatives on YouTube, ensuring all work is translated into documentation.
• Advocate for design-centered changes and align visual direction, procedures, and standards to ensure the implementation of high-quality and consistent outputs.
• Develop team expertise in aesthetics and composition by building a community of practice focused on strong visual design principles.

Key skills/competency

• Visual Design
• Graphic Design
• Motion Design
• Brand Identity
• User Experience (UX)
• Product Design
• Storytelling
• Stakeholder Management
• Design Systems
• Advertising Creative