Program Manager, Go-To-Market, YouTube APAC

Program Manager, Go-To-Market, YouTube APAC at Google

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, business operations, business strategy, investment banking, venture capital, or private equity role, or 1 year of experience with an advanced degree.
• Experience with SQL.

Preferred qualifications:

• Ability to multitask, prioritize, and stay ahead of things while meeting deadlines in a fast-paced environment, with exceptional attention to detail and project management skills.
• Ability to extract complex data sets via SQL, excellent spreadsheet modeling skills, and high proficiency in creating executive level presentations, with a strong affinity for data, measurement, and analysis.
• Ability to work independently and as a team player.
• Ability to collaborate effectively with a broad set of stakeholders from different markets and regions.
• Outstanding communication skills.

About The Job

YouTube Biz Segment Go-To-Market (GTM) is responsible for designing and delivering service models for Business Development, Creator and Consumer Success, and Partner Engineering teams to drive sustainable partner growth and customer lifetime value. The team works closely with Business, Product, and Marketing leaders to optimize impact and cost-to-serve across these partner and consumer segments. Core capabilities include innovating and gaining alignment on partner and consumer service models—who is served, what service is provided to achieve growth, how service is provided and incentivized—defining measures of success (impact, productivity, ROI), enabling change management with frontline teams, and developing pilots to test new frontline models.

The YouTube Central Strategy & Operations team leads global, cross-functional, strategic initiatives to drive the unprecedented growth and health of the YouTube creator and partner ecosystem. Key capabilities include strategic planning and business operations, incentives design, and business strategy for APAC.

In this role, you'll drive programs that help advance product and platform priorities, maximize frontline support, and shape the future of segmentation design for APAC partnerships. You'll collaborate closely with leadership and cross-functional teams across APAC and globally to identify growth opportunities, address challenges, and enhance YouTube's partnerships go-to-market approach.

Responsibilities

• Design, pilot, and deploy regional GTM strategies, including service models, workflow design, incentives, partner segmentation, and strategic partner resources.
• Drive end-to-end project and change management to launch and land innovative initiatives across partner-facing teams.
• Establish priority activation and product adoption OKRs in close collaboration with APAC content partnerships.
• Shape global segmentation service models for YouTube partnerships by synthesizing APAC feedback and leading bi-annual portfolio refreshes and account selection.
• Analyze and interpret viewership patterns and growth metrics to deliver strategic recommendations that help creators, artists, and and media companies succeed.
• Synthesize cross-functional feedback into key strategic themes to represent APAC regional needs and collaborate globally to remove roadblocks.
• Present data-driven insights to key stakeholders, ensuring leadership has the necessary context to drive regional priorities.

Key skills/competency

• Go-To-Market Strategy
• Project Management
• Change Management
• SQL
• Data Analysis
• Business Strategy
• Stakeholder Collaboration
• Executive Presentations
• Partner Segmentation
• Performance Optimization